There are so many internet marketing possibilities for promoting
an online business, or even a traditional business. The ability
to engage in internet marketing has truly opened the door for
women in business and has made working from home a lot easier
than it used to be.

Internet marketing can be much less expensive than traditional
marketing and it can reach a huge, precisely targeted audience.
Because there are no geographic barriers in internet marketing,
it is truly possible to do business worldwide and to sell
anything from anywhere, even from the comfort of your own home.

Following is a simple explanation of some of the most common
internet marketing options that you can use to promote your
business.

Article Distribution

Distributing professional articles with a resource box that
directs readers to your website is a very valuable and effective
method of internet marketing. The articles can be given away with
permission to reprint at-will under the terms that the article
content and resource box cannot be changed. Many website
operators will post these articles on their websites which will
direct visitors to your website as well as enhancing your
internet marketing link campaigns.

Directory Listings

Directory listings are a form of internet marketing that can be
very useful. Directories are a lot like search engines, only
listings in the directories are managed and ranked by people
rather than by automated, electronic means. Many directories
accept directory listings free of charge, so they can be an
inexpensive and effective form of internet marketing.

Email Marketing

Email marketing is a viable internet marketing technique that is
very similar to direct mail. Generally, it is best for internet
marketing messages sent via email to be sent to opt-in or
subscriber lists. However, third party lists can be purchased for
the purpose of email marketing.

If using third-party lists, check into how the email addresses
were collected and make sure that they are truly targeted lists
with content gathered from individual who opted to receive
information relevant to what you are sending.

Ezine Advertising

Ezine advertising, as an internet marketing option, is a lot like
advertising in a magazine; only the “magazine” is delivered to
subscribers electronically rather than through the mail.
Companies that distribute online newsletters often sale
advertising in their newsletters as well, and some may even trade
out for an advertisement in your newsletter.

Link Campaigns

Building links to your website from other websites that have
information relevant to your target market should be a part of
your internet marketing plan. Link popularity, the number of
links coming in to your website, and link relevancy, the
relevance of the website that is linking to you, can improve your
website ranking in the search engines as well as directing
targeted traffic to your site.

Pay-Per-Click Search Engine Marketing

Pay-per-click search engine marketing is one of the most
successful forms of internet marketing. Basically, pay-per-click
search engine advertising is a process whereby you bid on
specific keywords that will direct targeted traffic to your
website. You are listed in the search engines based upon the
amount you bid for the keyword. You are charged the bid price
each time a visitor clicks on the search engine listing, through
to your website. This is a good internet marketing option because
you only pay for successful click-throughs which result in
traffic to your website.

Portal Listings

Portals are similar to directories but are generally specific to
a topic or industry. Because visitors to portals have interest in
the topic, getting listed in a portal that is relevant to your
business can be a very effective internet marketing technique for
driving targeted, qualified traffic to your website.

Search Engine Marketing

Search engine marketing is a much preferred internet marketing option because the majority of visitors to just about any website come via the use of a search engine. Search engines use what is
called spiders or crawlers which are really just software
programs that index websites and determine their relevance, based
on the search engine’s rules, to the information a person using
an internet browser is looking for.

There are also meta search engines that draw from the results of
other search engines, and specialty search engines that are
geared to a particular topic or industry. To get listed in search
engines, a website needs to be optimized and submitted to the
search engines. Major search engines include Google, Yahoo!, MSN,
Alta Vista and others.

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So you’ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you’re ready to write your copy. You’ve been told that you should use your keywords frequently so that you appear in search results for those words. But what does “frequently” mean?

How many times should you use your primary keyword? This case study helps answer that question.

Some background on ”Keyword Density”

In order to understand optimum keyword usage, we first need to have some way of measuring keyword frequency. In the Search Engine Optimization (SEO) world, frequency is actually referred to as density. Keyword density is a measure of the number of times your keyword appears on a page expressed as a percentage of the total wordcount of that page. For example, if your page has 100 words, and your keyword phrase appears 5 times, its density is 5%. So when you hear someone say “keyword density”, that’s normally what they’re talking about. (TIP: You can automatically check the keyword density of your page at LiveKeywordAnalysis.com.)

However, there is another, more complex measure of keyword density which takes into account the text components in the HTML of the page (i.e. the meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this measure, you don’t just count the words your visitor sees; you also count the words in your meta tags. For example, if you have 100 words on your home page, 10 words in your Title tag, 20 words in your Description tag, 70 words in your Alt tags, and 10 words in your Comments tag, your total wordcount for the page is 100 + 10 + 20 + 70 + 10 = 210. Similarly, when counting keywords, you don’t just add up the number of times a visitor will see your keyword, you also count the number of times that keyword appears in your meta tags. For example, if your keyword appears 5 times in the home page copy, 3 times in the Title tag, 5 times in the Description tag, 30 times in your Alt tags, and twice in your Comments tag, your total keyword count is 5 + 3 + 5 + 30 + 2 = 45. So with a total wordcount of 210 and a keyword count of 45, your keyword density is 45/210 x 100 = 21%. It is argued that this measure of keyword density is more relevant as the search engines measure density in this fashion. (TIP: You can automatically check the keyword density of your page using this more complex measure at GoRank.com.)

As you can see, you need to be very aware of which measure you’re talking about when you’re talking “keyword density”. But let me reiterate; mostly when people talk about keyword density, they’re talking the simple measure.

What is the optimum keyword density

And now down to business… What keyword density (of either kind) should you be targeting on your website?

There’s a lot of debate surrounding this issue because the search engine companies don’t disclose the details of their algorithms (as that would allow people to abuse the system). Instead, people working in the SEO world are left to figure it out based on their experience.

A recent article by respected SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article which prompted me to analyze the keyword density of my copywriting website.

CASE STUDY

The Website: This case study analyzes the website for my advertising copywriting and SEO copywriting business, Divine Write – http://www.divinewrite.com. For my primary keyword, my site is now on page 1 of Google.com (out of approximately 900,000 search results).

Number of pages on site: At the time of writing, my website contained a total of 53 pages.

Primary keyword phrase: “copywriter”

Average keyword density: Using the simple measure of keyword density discussed above, the average keyword density of my copywriting website is 1.9%. Using the complex measure it’s 4.9%.

Keyword density range: Using the simple measure, my density ranged from 0.4% to 7.6%. Using the complex measure it ranged from 1.6% to 17.5%

Some comments on the figures

• The figures and corresponding ranking detailed in this case study may not be directly relevant to every site. There’s a lot I don’t know about the algorithms and there are bound to be other factors at play which I don’t know about.

• With regard to Wayne Hurlbert’s article, it would seem that he is referring to keyword density as calculated using the simple method discussed above.

• The range figures are noteworthy because they suggest that you don’t need to be paranoid about having some pages with a very high density and some with a very low density.

Review any publication on insurance social networking and they exhibit lead sources that aren’t new. A social network can reroute a new local lead source. Start socializing, using time wisely, and networking properly to develop a source for top leads..

Insurance social networking, cold calling, and a consistent lead generation program are the 3 methods engaged by insurance sales women and men to find prospects to sell insurance. Now, you should nearly eliminate cold calling. Lead generation and social networking are career tried and tested ways. However, the 2 ways need to be applied in the correct demeanour and proportion.

Otherwise, it is too easy to say that building a social network only points to success. It may be wise to compare insurance social networking with getting referrals. Referrals are a bonus for work formerly done.

You need to impose quality conduct, time, and truth. Most networks are simple to join and become accepted into, thus choose cleverly. Do a self-analysis of why you need to join a group. Be honest to oneself about this.

It needs time to develop this into a lead source. The time you invest should benefit you and the group. Interacting with the members, advances the time for your sincere interest to be rewarded. Be careful to think about first if any new group is a close enough match. A community real estate group might be convenient, but unless you’re selling homeowners insurance there’s not very much of a match.

Do not do something stupid like putting your card in the collection plate or putting flier on all of the vehicles in the carpark. Think of planting roots which will blossom. The more you volunteer, the more folk will start to associate your name with trust. Nonetheless, never invest all your time in one just one social network.

Other common, yet valuable social networking groups include the local chamber of commerce and changing into a member of the welcome wagon. Start one, if one no longer exists. Join the area watch board, a food bank, or an adopt-a-pet center. In fact, look for anywhere you can group along with other members to discuss issues. Try helping folk you otherwise wouldn’t have had an opportunity of meeting. It isn’t hard to turn insurance networking into an advantage. A powerful commitment from you of determination and time to build contacts is required.

Before getting into the issue of what the ultimate keyword density would be, it is first obligatory to grasp the meaning of a keyword. A keyword is a word or a phrase that is entered by the user into the search engines in order to search for information one is seeking for. Keywords are one of the vital tools that help in the working of the search engines. They help the web crawlers in researching the significance of a web page.

The frequency of repetition of keyphrases on a web page in accordance to the total number of words on a{n internet | web | web page is called word density. While some search engines permit larger keyword density, others such as Google puts a restriction on it and therefore needs to be abided by the site so as to avoid the suspicion of spamming due to bigger keyword density.

However, there’s nothing like an accepted ideal keyword or keyphrase density as the algorithms of search engines change often. So, there are different keyword densities that are allowed by different search engines. While MSN and Google don’t permit more than two percent of keyword density, Yahoo gives liberation of 5% word density on one web page. Also, some search engines stress more on the usage of keywords in Meta tags, title and web copy, others like Google prefers to search keywords in the text of the web page.

Perfect keyphrase density also keeps on varying according to the kind of keywords that are used. On the one hand, one very competitive keyword is sufficient for a single page, a frequency of 2-3 is appropriate for the less competitive ones. Reasonably competitive keywords are especially part of keyword phrases and therefore should be utilized on home page and must also be linked to other internal pages.

1%-7% of keyword density is what should be directed for on a single web page. 1% of keyword density in a hundred words can be accomplished by inserting the keyphrase just once. However, insertion of keyword only once in thousand word will not prove to be of any use to rate higher with search engines.

One keyword for one page is the best policy for a higher SEO ranking. These tricks work well, but when it comes to very competitive keywords, even a higher keyword density will not do any good for a better SEO ranking. Other elements such as anchor text and inbound links are also crucial for a higher SEO ranking.

O.K so you would like to use Google AdSense to generate a passive revenue for your site. So you just apply get granted an account, then cut and paste the standard code right? Well no that’s very inaccurate. Let me start at the beginning with the correct way to sign up for an AdSense account. It is as reasonably basic process but get it wrong and they’ll turn down your request and your odds of a successful re-application are slim to zero.

So on with the fundamentals of trying for the programme. You will need one of two things to try this, either have a website or a blog with blogger.com.

Firstly to Google content is king it is that straightforward, so in both cases you will need to have some decent content be it on your blog or your web site, as an example you can sign up for an AdSense account directly from blogger and this route does seem to be the fastest technique to get a new account, but you clearly have to have some content on the blog first so if you choose this route then make 8-10 high quality post before trying for the AdSense program. You can do this without delay from Blogger under ‘Configure blog post’ where there is a link to the programme.

Secondly you can do what the general public do and apply for it for you web site. Now there’s a myth that you’ve got to have had a site for a set time before getting licensed, it is simply that a myth! It’s all down to content, if you’ve had a site for 5 years but it has no real content as such you won’t get authorized. Yet if you started a new site a few days back but you have great content that folk will find engaging then you will get approved. It really is that simple.

Time for approval? The time it uses to get licensed varies but I’m pretty certain that this is only down to demand e.g. If ten thousand apply one week and 100,000 the AdSense team will suffer the same peaks and troughs in their workload as we all do. It can take 5-10 working days, if you have not heard anything after fifteen days send them a polite email progressing your application.

So remember ‘Content is King’ and use the time while you area waiting to hear back on your claim to build more great content.

Just remember you can’t run AdSense on an adult site, drugs related site, or hate fueled site, oddly nor can you run it on a site just about AdSense.