Social media networking sites today provide Internet marketers with plenty of advantages that help businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. These sites include tools that allow professional marketers and small business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics

Companies use Twitter accounts, many times several, which are used to communicate with our potential and current customers and market webinars, videos, free tools, paid products and other programs. Some companies also allow employees to also use their personal Twitter accounts for company promotion as well.

On Facebook, businesses use a fan page to communicate with prospects/customers to reach marketing goals. Many host popular Facebook groups relevant to their industry and niche, which may offer a meeting place for insiders on Facebook to network and share resources.

LinkedIn is used to further marketing efforts as well. Companies can develop individual groups on LinkedIn and attract thousands of members, which convert well to prospects. The group erves as a place on LinkedIn for members to network and discuss relevant industry topics.

Knowledgeable marketers who may want to transpose a expert image may use the questions/answers feature on LinkedIn to respond to marketing questions, which helps establish them as a thought leader.

Entrepreneurs and savvy marketers also regularly post videos about the company and industry topics on YouTube, which can then be shares on various social media sites such as StumbleUpon, Digg, Reddit, etc. (in addition to Twitter, Facebook, etc.).

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