Internet Marketing & Search Engine Optimization’
What is Internet Marketing All About?
Web, Online or Internet marketing generally refers to the marketing of brands, companies, services or products via the World Wide Web. The dynamic and rapid growth of the Web has generated incredible global marketing opportunities for almost all kinds of businesses so that they can not only reach their existing customers but also reach their potential customers and communicate with them via various different means. Regardless of their industry, companies have also realized the importance and potential of the internet in marketing and promotions, and now they are reverting to web-based marketing as a critical segment of their overall marketing mix. Online marketing can scale various areas, and can include techniques such as E-mail Marketing, ORM (Online Reputation Management), SMM (Social Media Marketing), and SEM (Search Engine Marketing). This piece is primarily going to focus on SEO (Search Engine Optimization) and Link building.
Link Building and Search Engine Optimization
Search engine optimization which is also called SEO, happens to be one of the most crucial components when it comes to on-line marketing, particularly when you are considering growing a small business. Sure, you have a good-looking, professional website but what if your audience can’t find you on search engines? The primary objective of Search engine optimization is to increase traffic on your website, and hence increase your customer base via search engines. Always remember that a good SEO strategy essentially involves two of the most fundamental elements: link building and optimizing your web content.
In case you are considering link building, it initiates as soon as you have built and launched your website. In a nutshell, optimizing your web portal’s content involves having an SEO structure and architecture, content that is deliberately designed while keeping SEO in mind. The very next step to this includes the off page activity, generally known as ‘link building’. Link building can be thought of as a popularity competition where the more link-backs you have, the better you are.
The primary objective is to find as many relevant and quality websites as you can that can somehow link back to your web portal, be it through paid or unpaid, linked content, or advertisements. The more websites that link to you, the more traffic is redirected to yours. As a result, the more popular your portal gets, the more search engines start noticing it. As a matter of fact, Google supports Page Rank which is their own 10-point ranking system of Internet sites based on the links and content quality. All the sites begin from 0 on their scale, and high-traffic portals with a large number of people linking to it would be rated as 10 such as Twitter, or Facebook.
You can opt for several different link-building techniques when you have your own web portal. You can find a number of search engines and internet directories for business videos, blogs, articles, and press releases. Moreover, you can start using the various, popular social networking portals like Twitter, blogs and bookmarking sites like Digg. The more quality content you share on such portals, the better off your SEO campaign will be.