Transparency between advertisers and affiliates has been always an issue, especially for affiliates. Absence of real value delivered by networks seems to be even heavier topic for debates. For money that Commission Junction and other ad monsters charge, the value better be much more obvious for both – publishers and merchants. The variety of products on big networks is overwhelming, interface is to complicated, application to programs within the large network like CJ or PPJ can be exhausting. Moreover, they all look like clones to me.

While browsing advertising news, I run across pretty interesting affiliate network that seems to add a unique flavor to the ad network business all together, as well as address issues mentioned above. These guys provide completely different kind of approach to reporting.

While other ad networks offer you exposure to their affiliates, IdeaMama (http://IdeaMamaAdNetwork.com) also helps merchant to build credibility and develop relationships not only with publishers, but also referral partners and resellers who don’t have an on-line presence. Hey, take into consideration that thousands of laid off executives are very well connected! I think it’s a great move that they can be engaged in affiliate programs without bothering about building web sites. No other network has an ability to manage off-line relationships and properly serve B2B sector, especially companies with long sales cycle 0 they seem to be left out. Nobody seems to want to run their program on CPA.

IdeaMamaAdNetwork.com seems to handle it. They have an automated software system that enables referral partners to upload contact information of prospects and monitor the status of the leads, closely watching how they are moving through pipeline. It means even if the campaign doesn’t generate immediate sales, publishers can see that in 3 months from now there is a percentage of leads that will be closed and generate high payoff.

Basically IdeaMama provides each merchant with a full-blown, proprietary CRM solution to not only manage their channel partners, but also align the business processes of their entire organization.

Overall IdeaMama’s network is not limited by advertisers and affiliates. Their parent company IdeaMamaClub.com connects merchant with thousands of other service providers and contributors that can help them with innovative creative ideas for new marketing campaigns as well as product development.

So, IdeaMamaAdNetwork has developed a solution and bridges the gap to fill in the missing peace in traffic monetization – transparency between affiliates and advertisers. With their technology affiliates’ guessing game is over – they can see the status of each lead converted from their traffic driven to a merchant, it is due to pipeline management features provided to merchants. Now affiliates and referral partners can observe the sales pipeline and predict the probability, volume and time when new deals will be closed in the next one to six months.

The tracking is achieved with dynamic, fully customizable forms that you add to your web site or a landing page. Leads from each campaign are captured right into a CRM system. Merchants get a 1 year license for a 3 user-CRM system. No other CRM solution is as cost-effective when it comes to partner management.

Merchants would never be charged for any partner that has access to the data that advertisers volunteer to provide. Compare this with Salesforce, Microsoft Dynamics, Siebel or other CRM providers that will charge you an additional $40-90 for every added partner account. If a merchant wants to add and manage 1,000 partners, simply being a customer of the network can save them over $700,000 a year! With elite account of IdeaMamaAdNetwork.com advertisers may add an unlimited amount of resellers absolutely free of charge and watch leads bulk-uploaded in the CRM.

In addition, right from this account, merchants can email to all their contacts and acquired opt-in lists and invite them to participate in a particular program as affiliates or referral partners.

So, I really love this new approach to affiliate marketing. It makes a lot of sense, especially in a current economy.

Other networks to consider are XY7, Affiliate.com, but unfortunately they are weak in B2B and don’t offer equal transparency. Alternatively you can run your own affiliate program, but it might end up requiring way more resources then partnering with an ad network to run your CPA campaigns

From the creator of the best selling ClickBank products such as 4 Tier Annihilation Method, Affiliate Payload and The Site Rush comes Saj P’s New  CPA Marketing Blueprint, Zero Friction Marketing.

If you have been paying attention to the Internet marketing gurus over the past year, you know that anything related to CPA marketing has been white-hot. Unfortunately, most of the information out there convinces people that they can only make a profit by becoming a Google Adwords super-affiliate or a world-class SEO expert. It’s like an inexperienced mountain climber thinking they can only be successful by climbing Everest.

The truth is, there are other mountains out there, and many more routes to the top of the world than most people realize. The Zero- Friction Marketing course goes in-depth on often-overlooked strategies that have allowed super-affiliates to take CPA marketing to a level most marketers only dream about.

Rather than focusing only Google as so many courses do, Zero- Friction Marketing gets beginners to profitability faster by debunking some common myths about affiliate marketing, such as:

1. MSN is a waste of time – stick with Google Adwords. Wrong!

The MSN search engine (now called Bing) is a cash cow for PPC – if you know the right way to go about it. Zero-Friction marketing proves that even though Bing may have less traffic, that traffic can convert better than anything Google and Yahoo affiliates are used to, at lower cost.

2. Media buys are only for big corporations. Wrong again!

Many people have never even heard of media buys, or if they have, they think it’s a strategy only companies with deep pockets can afford. In fact, the course shows how even beginners with a fast-food budget can get Michelin-star results by buying advertising space on websites. Not only that, we demonstrate how successful affiliates take media buys to the next level and get massive traffic, at prices so low it would make most PPC affiliates cry.

3. For social network advertising, concentrate on Facebook

That’s zero for three…In fact, we find MySpace much more profitable – remember MySpace? Zero-Friction marketing shows why advertising on MySpace can be a cost-effective and extremely profitable way to target offers. The hard truth is that CPA marketing is becoming more and more competitive, and while ‘saturated’ is a harsh word, we feel people are definitely ready for a course with a fresh approach that doesn’t just rehash the basics.

The advanced methods taught are far from saturated – in fact, even many successful marketers are unaware of them – so you get the chance to “get in on the ground floor” and start making money faster and more easily, with less frustration. When Saj put the Zero-Friction Marketing course together, he wasn’t trying on coming up with a product that left none of the crucial details out and encourages buyers to take action. With that in mind, ZFM is designed to get information across clearly and leave customers feeling they have what they need to hit the ground running.

For beginners, Zero-Friction marketing also offers the kind of road map to CPA offers many experienced affiliates probably wish they had when they started out – What are the different types of CPA offers? Which kinds work best for different promotion methods? But gets to the point without the many pages of fluff found in other CPA marketing guides.

ZFM is not aiming for information overload – no 1,000 hours of video and two years of webinars – just a clear, complete plan for CPA marketing domination that includes both detailed PDFs and accompanying video walkthroughs of the techniques.

Zero-Friction Marketing is broken down into three modules and one bonus module, exploring the methods and techniques we use everyday in our successful affiliate marketing businesses. And Saj doesn’t just go over the theory – the Zero-Friction Marketing videos give a “behind the scenes” all-access tour of our most profitable techniques in action as you login to CPA networks and find offers, and build real, profitable CPA campaigns.

Many online businesses and website owners have commonly used Pay Per Click marketing in getting traffic to websites and it also increased their online profit. Pay Per Click is for that reason very effective and cheap.

But what does the term Pay Per Click actually means then?

Pay Per Click is actually a type of tool that is used to advertise your product, a specific product or services and as well as websites on the Internet. If you are maybe a business owner already, you can use pay per click as a tool which will allow you to then promote your product and your business website through different type’s of ad spots in search engine’s and other different websites on the internet.

But the thing is their is millions of other websites online today whereby just placing an ad on a certain website which is actually not reliable in giving your business a very significant impact with regard to advertising. If users are interested in your ad and then clicked on your ad, pay per click then allow ads in websites to be displayed but also incorporates a technique that your business will only pay for advertising once users are interested. So if you have a high advertising budget, pay per click then helps with advertising costs.

Like the usual type of technique’s used today for advertising whereby you pay for advertising when placing your ads on certain types of medium like television, print or radio, pay per click also involves an advertising cost but it is then more reliable because you will only then have to pay when potential customers are interested in your specific ad and then click’s on it. You can also set a daily budget for you advertising campaign.

PPC marketing, also known as pay per click marketing is the most popular type of form of advertising on the Internet today. Their are a lot of different types of terms for pay per click such as pay per position, cost per action, cost per click, pay per performance. Regardless off all the different types of terms used today, PPC Marketing is the number one and most effective choice today for online advertisers.

I won’t go into what makes a successful PPC ad campaign because this topic is better covered by experts like Perry Marshall.

My goal is to describe seven specific aspects of a Google AdWords campaign that you can control, which I will go over in more detail in a minute. These are the limits or benchmarks you can set for your campaign results. They are based on your financial goals –That is, the numbers of leads or sales results you want to aim for.

These benchmarks will vary depending on what your price point is, the type of market you are pursuing, the keywords you choose and whether you use Search or Content marketing. That’s already a lot of variables and it doesn’t even take into account the following list from Noble Samurai, (They make a nifty keyword research tool.)

What the competition is in your market.

What your visitor-to-sales conversions are.

How many competitors exist in the market.

How easily you can achieve high rankings

How strong the competition is in that market.

How hard you work.

How easily your can dominate your niche.

All that being said, what CAN you control? Consider establishing these benchmarks before you even set up an AdWords campaign. With these controls you will be able to optimize your adgroups as you see results and improve your keyword scores, CTR and positioning. Optimization is part of “speaking Google” so it’s a good idea to learn the language.

From the start, decide what position you want to “own.” Are you going for the very top (1-3) of the first page, or are you happy to be in the middle, or just anywhere you can afford on the first page? The quality of your traffic will vary and so will the price, so keep an eye on how your positioning affects results. “Owning” a position is the only way to get consistent traffic, and consistency is the only way to build a business. So keep track of which keywords are producing conversions and cut out the ones that are not giving you adequate results. Focus on keeping your keyword quality scores high-at least 5-7. When a keyword score falls below a 5, the cost per click goes up 15+ %. So watch those scores! Profitability in a competitive market can be tough when keywords are expensive, so set a limit on your CPC (Cost per click.) Never pay more than $1 a click average. Depending on your niche, you may pay much less, but low cost clicks don’t always mean quality traffic. You also may pay more at first. Your goal is  to find a price that works in your niche. Always aim for a 1% CTR (Click through rate) or more on Search keywords. Google likes relevancy and they score it based on your CTR. Again, you get a better position and pay less when your ad is relevant (It gets traffic and clicks.) However, high CTR doesn’t guarantee sales. Conversion rates for leads or sales will be a factor that varies for each market and price point, but generally speaking, shoot for at least 5% for Content, and 10% conversion for Search keywords. Don’t waste your advertising budget on keywords that don’t convert to sales! And finally, decide what you are willing to pay for those conversions. (Also called Cost per Acquisition or CPA.)  Whether it’s a visit to your website, a lead, or a sale, what is the average price that works for your metrics and produces a profit on the back end? You may go above it or below it, so find an average profitable conversion price, and stick to it.

Obviously this all requires a lot of surveillance on your part. It also means becoming intimate with the “Reports” tabs and other tools on Google that provide the information you need to evaluate your returns on each keyword so you can cut out the “weeds” and only keep the best.

Does optimization take a bit of work? Yes it does, and you can skip it if you want to…. It’s your money and your business.

Pay per click advertising refers to the placement of an advertisement on the search results page. The advertisement is chosen in a course that involves the keywords that are used in the search. When the advertisement is clicked, the visitor is taken to the website of the advertiser and the advertiser is charged a sum of money.

There are two original steps involved in developing a pay per click advertising campaign. These are to decide the budget and to decide on the keywords. It must be noted that not all keywords cost the same amount of money. The way in which the actual cost is calculated is quite complex and is frequently misunderstood.

When an advertising campaign is set up there is the option to decide a large number of keywords. Naturally some of these will be more suitable to the advertisement then others. When these have been selected then a bid is made on them; this indicates the maximum price that the advertiser is willing to pay for a click-through.

Once these have been resolute the advertisement must be designed. This is invariably a short advertisement with a title, two lines of text and a link. As it is so short it is necessary to chose words with a great deal of care.

When a searcher makes a query, the search engine decides whether the query terms match the selected keywords, and determines the value of a parameter called the Quality Score. This reflects the degree of match between the selected keywords and the actual text of the advertisement. The higher the Quality Score, the more highly the advertisement will be featured in terms of it’s positioning on the search results page.

This also influences the amount charged for a click on the advertisement; for instance, if it is at the lowest position then the lowest possible sum is charged; if it is at the top of the list or above the search results then the maximum amount will be charged.

The ranking of an advertisement is decided by multiplying the maximum cost per click amount by the quality score; the higher this product, the higher the rank; the higher the rank the greater the cost.

From the creator of the best selling ClickBank products such as 4 Tier Annihilation Method, Affiliate Payload and The Site Rush comes Saj P’s New  CPA Marketing Blueprint, Zero Friction Marketing.

If you have been paying attention to the Internet marketing gurus over the past year, you know that anything related to CPA marketing has been white-hot. Unfortunately, most of the information out there convinces people that they can only make a profit by becoming a Google Adwords super-affiliate or a world-class SEO expert. It’s like an inexperienced mountain climber thinking they can only be successful by climbing Everest.

The truth is, there are other mountains out there, and many more routes to the top of the world than most people realize. The Zero- Friction Marketing course goes in-depth on often-overlooked strategies that have allowed super-affiliates to take CPA marketing to a level most marketers only dream about.

Rather than focusing only Google as so many courses do, Zero- Friction Marketing gets beginners to profitability faster by debunking some common myths about affiliate marketing, such as:

1. MSN is a waste of time – stick with Google Adwords. Wrong!

The MSN search engine (now called Bing) is a cash cow for PPC – if you know the right way to go about it. Zero-Friction marketing proves that even though Bing may have less traffic, that traffic can convert better than anything Google and Yahoo affiliates are used to, at lower cost.

2. Media buys are only for big corporations. Wrong again!

Many people have never even heard of media buys, or if they have, they think it’s a strategy only companies with deep pockets can afford. In fact, the course shows how even beginners with a fast-food budget can get Michelin-star results by buying advertising space on websites. Not only that, we demonstrate how successful affiliates take media buys to the next level and get massive traffic, at prices so low it would make most PPC affiliates cry.

3. For social network advertising, concentrate on Facebook

That’s zero for three…In fact, we find MySpace much more profitable – remember MySpace? Zero-Friction marketing shows why advertising on MySpace can be a cost-effective and extremely profitable way to target offers. The hard truth is that CPA marketing is becoming more and more competitive, and while ‘saturated’ is a harsh word, we feel people are definitely ready for a course with a fresh approach that doesn’t just rehash the basics.

The advanced methods taught are far from saturated – in fact, even many successful marketers are unaware of them – so you get the chance to “get in on the ground floor” and start making money faster and more easily, with less frustration. When Saj put the Zero-Friction Marketing course together, he wasn’t trying on coming up with a product that left none of the crucial details out and encourages buyers to take action. With that in mind, ZFM is designed to get information across clearly and leave customers feeling they have what they need to hit the ground running.

For beginners, Zero-Friction marketing also offers the kind of road map to CPA offers many experienced affiliates probably wish they had when they started out – What are the different types of CPA offers? Which kinds work best for different promotion methods? But gets to the point without the many pages of fluff found in other CPA marketing guides.

ZFM is not aiming for information overload – no 1,000 hours of video and two years of webinars – just a clear, complete plan for CPA marketing domination that includes both detailed PDFs and accompanying video walkthroughs of the techniques.

Zero-Friction Marketing is broken down into three modules and one bonus module, exploring the methods and techniques we use everyday in our successful affiliate marketing businesses. And Saj doesn’t just go over the theory – the Zero-Friction Marketing videos give a “behind the scenes” all-access tour of our most profitable techniques in action as you login to CPA networks and find offers, and build real, profitable CPA campaigns.

Commission Payload Review-CPA Marketing Secrets

In this article, you will get the insider secrets of making money with CPA offers.

The awesome team of Alex Goad and Saj P are launching a long awaited CPA marketing product anticipated by the whole internet marketing community.

Check it out: commission payload.

Launch date: 9 December 2009

Read and understand the power Alex Goad and Saj P have created with this proven CPA marketing system.

A total system complete with step-by-step videos, pdf”>
So now… Alex and Saj P are back in full force with Commission Payload, a complete insider of CPA marketing.

Unlike other CPA marketing courses that tries to teach you how to make money with CPA offers… Commission Payload doesn’t just teach you the principles, but provides you with the tools and easy to follow coaching that you need to execute the money making system!

They will teach you innovative PPC tactics, social media marketing and media buying techniques that are not currently used by any other affiliate marketer promoting CPA offers.

“Just like their other launches…they will propel students of Commission Payload into super affiliate guru status. The only question is whether you will be one of them.”

Here’s what you’ll get with Commission Payload…

18 tutorial modules of…..CPA Marketing Mastery!

2) How to select the hottest CPA offers and how to determine their most profitable sales channels.
3) How to guarantee your acceptance into CPA Networks.
5) A Secret Revealed… A powerful CPA tactic unknow to anyone, that will create some really amazing profits quickly.

Bonuses include:

1) 8 custom CPA campaigns from one of the most reputable health CPA networks online.
2) Full creatives (banner ads), keywords and successful strategies that are proven to work with thousands of CPA offers.

You will get 4 webinars that will be broadcasted with Alex and Saj P with CPA network masterminds themselves.

You will also get 2 tickets to their conference in Boston (value $1,500). And if you can’t make it, you will get the digital copy of the conference. This alone will be worth the cost of the course.

This product is great for the beginner and also reveals tactics unknown by even the advanced internet marketers.

Alex and Saj P vowed to make Commission Payload one of the only products that has ever provided the tactics and techniques they have used themselves to make millions of dollars.

Revealing CPA marketing and traffic sources which are often ignored by even the top CPA marketers.

Internet marketers have been know to have paid up to 4 times more than the cost of this product and they haven’t even showed as many new methods as Commission Payload will reveal.

They will over-deliver on all those promises with something new and eye opening… If you ever wanted to make money online, but never found the right way.

A totally transparent system where they hold nothing back.

Don’t miss out on this one. Follow this system and you could have the life style like the Internet Marketing gurus that everyone talks about!

Change your life forever! Commission Payload.

This post is part two of: Pay Per Click – (PPC) Budget – “How Much Should I spend”

Once you have done thorough key word research and developed a good overview of the key words for the PPC campaign. It is at this point that you obtain your “average cost per click”. A figure that allows you to grasp the cost and expense to your business per month. This 3 step process is covered in Pay Per Click – “How Much Should I spend” .

Before setting your campaign live you should double check your key words. Ad spend can be wasted in two main areas, the first being key words that are too general. These are keywords that are usually one word without a defining tail. For example if I were a shoe company running a campaign with the keyword “shoe” I would in most cases experience budget seepage. Money would be wasted on people searching for information on shoes but may not necessarily actually wanting to buy. This is fine if I’m running a campaign with a large budget and wish to saturate the market with a branded PPC campaign, but this is not a priority for most small to medium businesses. The second main area to look out for before setting a campaign live is key words that are phrase or broad matched that will attract customers you do not want or simply cannot accommodate. For example if one of your phrased key words is “Cheap Shoes” and a potential customer searches “Sport Shoes Cheap” then your add will appear and may be clicked on. You may sell shoes, but you may not necessarily sell sports shoes.  This is where negative key words come into play within a pay per click campaign. I will do a post on this at a later date.

Once you are happy with your key words and have completed your campaign set up, it is at this point that you can start factoring in ROI (Return on  Investment). Please note, that you should give a campaign at least 3 months before you start making decisions based on ROI. As the first 3 months is generally viewed as data collection and a expectation of high ROI within these first months is not recommended.

Once the campaign has been running for a minimum of 3 months your real time average cost per click is obtained, you can work out how many clicks it takes you to get a sale on average and use this figure to assist with structuring your budget. It is important to constantly monitor your bids and cost per click so that you are getting the most out of your allocated budget.

This was written by Focus Search, based in Melbourne Australia.

Set an alarm on your PDA for October 13th 2009 for 12 noon, Eastern time. That is the exact time a new product called Commission Payload will be released and will start to change your life.

First, here is a bit of history of the “Payload Products.” Google Payload was introduced in November of 2007. This system sold over 7,000 copies. The next year, Affiliate Payload was released and sold another 7,500 copies. This year, the third in the series, Commission Payload will be released on October 13th.

Commission Payload will teach you new and unique ways to benefit from CPA. It will show you how to use here to ignored methods that can drive traffic to your own websites like you have never seen.

For one low price, purchasers will receive a vast amount of resources that include an eighteen-module CPA mastery course. This course takes you from the beginning to profit. You will learn how you should begin in the detailed course. If you do not know where to start, you will find out in Commission Payload.

There are thousands of CPA campaigns out there. There are almost as many CPA and affiliate marketers that are just getting by. Commission payload will teach you how to choose the cream of the crop in CPA campaigns so that you can get the most sales of products that pay the best commissions.

Perhaps you have traffic, but are having difficulty in conversion. Commission Payload will teach you how to convert that traffic to make money using CPA. You will not find any other training that even promises information like this. Commission Payload, not only promises a lot, but also delivers on its promises.

Increase your traffic through the right kind of SEO. Build your business by the correct use of social media. We are not talking about the old tools that no longer work, but new and unique tools that are only discussed in Commission Payload.

You not only get the eighteen modules of mastery, you also benefit by being a part of eight CPA campaigns that will absolutely funnel profits to your bank account from reputable online health networks. Learn the newest in choosing keywords that are successful. Attend four webinars as leading CPA marketers mastermind. Learn in person with the two tickets to the conference in Boston.

Stop wasting your money for programs that give so called secrets which can be found using a good search engine. The methods taught in Commission Payload have been proven to work in CPA marketing by thousands of affiliates.

Now is the time to strike while the ion is hot! After the launch, it is likely the price for Commission Payload will increase, so save money and get your copy now.

Cost Per Action and Cost Per Lead marketing are two of the easiest ways for beginning online marketers to start earning money online.

Cost Per Action, sometimes referred to as “CPA” is a form of online marketing that request a consumer to complete a specific action. This usually entails filling out a form and requesting a free product sample, signing up for a free trial or in some cases request the consumer to try a new product by making a minor purchase.

Another great form of marketing for beginning online marketers is called Cost Per Lead marketing. This is a form of online marketing that is based on collecting leads for a particular product or service. Cost Per Lead or CPL marketing campaigns are usually high volume and lightweight in nature. CPL campaigns request consumers submit only basic contact information. The transaction can be as simple as submitting an email address with a zip code.

In contrast, CPA campaigns are usually low volume and complex. Typically, consumer has to submit credit card and other detailed information. The request for more action by the consumer in most cases produces less actions or conversions than CPL marketing campaigns.

Both CPA and CPL marketing campaigns requires the consumer to do more than just clicking on a link. Once the reader performs the required action the originating marketer or advertisement publisher is paid a small fee for advertising the offer. CPA offers tend to pay a slightly higher commission to the advertiser than CPL offers due to the additional effort required by the consumer.

CPA and CPL offers can pay very nicely and are much easier to deploy than traditional offers that require the consumer to make a purchase. Particularly those CPA and CPL offers that only require the reader to simply fill in personal information for a survey or provide small amounts of information. Those offers that ask readers to sign up for a free trial or sign up to receive a free sample of a product convert very well.

The idea is to deploy a CPA or CPL offers and have 30 people sign up for a free trail or complete a survey which pays $2.00 per offer versus deploying a single traditional offer that requires 1 person to make a $30.00 purchase. With CPA offers you need to ask yourself is it better to have one person convert or take action and purchase a $30.00 product or have 20 people perform a desired action for a commission of $2 per action?

Much first time CPA and CPL publishers will ignore offers that pay smaller commissions as they are enticed by higher paying CPA offers. This is potentially a mistake as smaller CPA and CPL offers tend to have greater conversion rates because they request less of an action by the consumer. It’s much easier for a consumer to submit information requesting a free sample of a product than to reach for a credit card to make a purchase of a product.

Content for CPA and CPL offers are ready made, including graphic design and text so there is very little technical skills required. This is great news for the “newbie” or non technical online marketer because there is no need to learn how to build and deploy a complicated web site to deploy these offers. In most cases it’s simply a matter of copying code for the offer and pasting it into a blog or email and you’re ready to advertise the offer and start earning.

If you are new to online marketing and have little or no technical skill, promoting CPA and CPL offers are great ways to start earning money online. These types of campaigns are simple to deploy and easy to track and provide the new online market with a quick and easy path to online profits.