How to Social Bookmark Effectively
In order to effectively use social bookmark as part of your marketing campaign, you must understand how the system works. Social bookmarking helps a new website to get indexed. New websites need have some backlinks before the search engine will index it. Submitting the URL and sitemap to the search engine will not get the site indexed unless it has backlinks. The backlink acts as a vote for site. The more backlink a site has the more votes it has and the higher it will rank on the search engine. Popular website can rank high on the search result because they constantly receive new backlinks from their users. With so many incoming links to their site, it shows that many people have recommended the site. Consequently, the search engine will rank it because it knows it is informational and useful for the public.
What is Social Bookmarking
One of the ways to build backlinks is through social bookmarking. Social bookmarking is distributing the link of a site through a number of sites. There are hundreds of social bookmarking sites including Facebook, Twitter, Digg, Reddit, Shoutwire.com, Blink.com and etc. There are also lots of small social bookmarking sites that are based on the Pligg platform.
These websites allow you to post a link on their website. Once it is posted, it will immediately displayed on the site. Before you can use the social bookmarking site, you must register for an account. After you have signed in, you should update the profile by providing a brief description about yourself. If you are a company, you should provide a brief description of the products or services. In the profile, you can include a link to your website.
Everytime you update your blog or website, you can submit the new content to the social bookmarking site. In this way, Google can quickly index them in the search engine. Due to the fact that the social bookmarking sites are constantly adding fresh content, the spiders are always there pick up and indexed new content as soon as possible. Most blogs uses a ping list for their posts. Whenever a new content is created, the blog system will automatically notify different ping services about it. The ping services are responsible of submitting the content to the search engines. In this way, the blog posts can get indexed quickly.
How to Social Bookmark your Site
For social bookmarking purposes, you can create several separate new email account. The email account can be created from a free email provider such as Yahoo!, Hotmail, Gmail and etc. After that, you can visit each social bookmarking site to register for a new account. For each account, you can use a different username on each site so that it will appear natural to the search engine.
After that, you can start to submit your site to the social bookmarking sites. Before you can submit the site, you must login to your account. After submitting one link, you can log out again and submit another link. In this way, people will not be suspicious about your account.
Of course, you cannot submit too many bookmarks per day. Submitting 2 – 3 bookmarks on each site should be sufficient. In addition, you should not submit the site to hundreds of social bookmarking site in one day. It is recommended that you spread the social bookmarking campaign over 1 – 2 weeks. Submitting to too many social bookmarking sites will result in gaining too many backlinks in a short time. If the search engine detects a sudden huge increase in the backlink, it will be suspicious of the site. As a result, it will stop indexing the website and filter your website out of the search result. Your website will be penalized for a few months before it can start ranking on the search result again.
Besides social bookmarking your site, you should also post URL to other interesting sites in the same niche. If you consistently bookmark your own pages, people will feel suspicious about your site. Some people may report you to the moderator so that your account will be shut down. Since social bookmarking is for sharing useful information with other sites, self promotion is strictly prohibited. You should social bookmark your site frequently so that the members will get to know you.
You can spend time browsing other people’s bookmarks to see how they manage to rank on the top spot. To build up your credibility, you should be active and participate in the discussion forum of the site. You can create a large list of friends on the social bookmarking site. You can help growing each social bookmarking site by introducing it to your friends, family, and colleagues.
Manual submission is recommended compare to automated submission. With automated submission, the software will blast the URL to hundreds of social bookmarking sites. Most social bookmarking sites can detect robotic submission and delete the URL from their database. If you repetitively use automatic software to submit social bookmarks, there is a high risk that your account and IP address banned from the site. In addition, gaining backlinks too fast will cause the search engine to penalize your site.
If you feel manual submission is tedious, you can use semi auto submission. There are several websites that offers free semi automatic social bookmarking submission such as socialmarker.com, and onlywire.com. Onlywire is available as an add-on for the Mozilla Firefox browser. In semi automated submission, you must create an account at each of the social bookmarking site which you wish to submit your website to.
Since social bookmaking is a time consuming process, you might want to consider outsourcing the work to a SEO company. Before purchasing a submission service, make sure you read reviews and do price comparison between different companies so that you can make an informed decision. Besides, you can also hire freelancers from internet marketing forum to do social bookmark work for you. You should only work with company or freelancer that has good feedback.

