Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offer users prizes and discounts in exchange for encouraging people to like your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.
One method for generating interest in your business is by having a giveaway. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Make your winners viewable to maintain the legitimacy of your contest.
Think about creating your own group rather than just a page. Groups are like little communities where your fans can interact together. Allow your subscribers to post content on your Facebook page.
Sometimes you’ll need to post on Facebook pages that are not your own. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. Make sure it is the good kind. Only make posts on other pages if you have something worth saying. Don’t spam others.
Offer something exclusive if someone “Likes” your page. Likes are something that can make your Facebook page popular. Think about giving folks something unique and free if they give your page a \”like.\” It is something that you can give to everyone or offer a sweepstakes. If someone sees a chance to get something of value, they will be more likely to click that button.
One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO. Build your brand’s personality. Boring content makes your brand look boring, too. Have some personality, but continue to be professional.
Use Facebook to show your expertise your field. Using the right strategies, Facebook can be a wonderful tool for building respect in your field. Look for any chances to comment or answer questions about topics you are familiar with. This helps introduce you and your brand to lots of new people.
It’s very important that you inform your target audience through Facebook. While you don’t have to post 5 or 10 times every day, you should update your page regularly. Be sure that you’re making updates that contain rich content that gives people information that they are interested in.
Only put professional pictures on your Facebook. These pictures will give the community a general idea of that your business is like. When using personal photography, use a high-quality camera and only post shots which won’t offend anyone.
Your Facebook design should be a little similar to your main website. For instance, if the dominant color of your site is royal blue, reflect that color for your Facebook page. This can help people connect your page with our brand. Making it different can confuse loyal customers.
Update your profile on a regular basis. Any changes that occur in your business need to be reflected on your Facebook profile. This can help your customers find the information they need. An updated profile can encourage your users to check to see what else is new with your business.
Engage in conversations taking place on your business’s Facebook page. Get followers to chat with you. Consider using polls or thoughtful questions to spark discussions among your fans. Monitor the discussions, adding helpful or interesting comments where appropriate. If you are having a good conversation, you will see that your business will go up.