Before getting into the issue of what the ultimate keyword density would be, it is first obligatory to grasp the meaning of a keyword. A keyword is a word or a phrase that is entered by the user into the search engines in order to search for information one is seeking for. Keywords are one of the vital tools that help in the working of the search engines. They help the web crawlers in researching the significance of a web page.

The frequency of repetition of keyphrases on a web page in accordance to the total number of words on a{n internet | web | web page is called word density. While some search engines permit larger keyword density, others such as Google puts a restriction on it and therefore needs to be abided by the site so as to avoid the suspicion of spamming due to bigger keyword density.

However, there’s nothing like an accepted ideal keyword or keyphrase density as the algorithms of search engines change often. So, there are different keyword densities that are allowed by different search engines. While MSN and Google don’t permit more than two percent of keyword density, Yahoo gives liberation of 5% word density on one web page. Also, some search engines stress more on the usage of keywords in Meta tags, title and web copy, others like Google prefers to search keywords in the text of the web page.

Perfect keyphrase density also keeps on varying according to the kind of keywords that are used. On the one hand, one very competitive keyword is sufficient for a single page, a frequency of 2-3 is appropriate for the less competitive ones. Reasonably competitive keywords are especially part of keyword phrases and therefore should be utilized on home page and must also be linked to other internal pages.

1%-7% of keyword density is what should be directed for on a single web page. 1% of keyword density in a hundred words can be accomplished by inserting the keyphrase just once. However, insertion of keyword only once in thousand word will not prove to be of any use to rate higher with search engines.

One keyword for one page is the best policy for a higher SEO ranking. These tricks work well, but when it comes to very competitive keywords, even a higher keyword density will not do any good for a better SEO ranking. Other elements such as anchor text and inbound links are also crucial for a higher SEO ranking.

Share this nice post:

Like this post? Subscribe to my RSS feed and get loads more!