A strategic link building process means not just choosing one or two strategies for building links and simply running using them. To build an entire link portfolio and enjoy the best probability of success, you need to have a combination of credible links from multiple sources plus a variety of high quality links from websites relevant to your industry.
With the obvious rise of social media, social websites links will be the way forward for backlink building, holding a vital piece inside the blend of links necessary to improve your online presence. The concept is in fact very easy: social media is designed for networking, relationship building and communication between individuals, communities and organizations. This can be seen daily across various networks and mediums, such as forums, blogs, social bookmarking sites, wikis etc – places where we spend nearly 20% of our time on the web today.
First, it’s easier to find people receptive in your link requests in social media marketing than broadcasting random emails to prospects and usually getting “no” with an answer. That way you show everybody you are a real source with the active interest in the field than an anonymous emailer.
The concept is pretty simple: you’ll want to identify your link building targets, what content you have to look after these phones potentially give you a link (for example, what type of content do they connect to now? Interesting tools, infographics, best practices/how-to’s/resource articles?), after which develop a content plan accordingly.
You need to make your pitches interesting enough for the prospect site to need to know a little more about your business, the opportunities it provides and, ultimately, provide you with a link. As noted above, this starts off with understanding what sort of tools or content the site you want to contact might be considering.
The complete linking guide available from SEOmoz will give you answers to your questions about what backlink building methods to adopt.
And second, it is not just Google – the hand that feeds us all – that will help you make a powerful list of link prospects. You’d be surprised how many lists and tools you can get by taking a peek to your social accounts.
Search Google+ for Relevant Users
Try a basic search and commence trying to find industry major players for the network. There are several methods to perform these searches:
Choose the People and Pages search type
Don’t consider results which have business pages attached alongside them, like in the example below: These are businesses and most likely the competition. Choose individuals, check their pages and, in the event that they’ve got interests inside subject on the page/profile/about section, add them to your prospects circle. Find people you want to target, add these to the proper bucket and create your referral base from scratch.
Choose the Google+ posts search type and you will have a list of every one of the people that posted something about your linking interest. You can start choosing your prospects after that also and add them for your prospect circle.
LinkedIn is really a powerful way to obtain relevant and targeted prospects:
LinkedIn Answers – One with the more useful (and under-utilized) tools on LinkedIn. Browse through LinkedIn’s “Top Experts” or “Category Experts” and add people you see fit to your prospect list. For a more personalized response, search for applicable questions that relate in your industry and target relevant responders.
LinkedIn People – Simply do a search within the upper-right-hand box to your target search term. You’ll see a complete listing of individuals who you can also filter with the help of several filter-options around the left side in the page: All Companies, Linkedin members, Locations etc.LinkedIn Groups – Searching for relevant groups may pull-up some great prospect targets.LinkedIn Advanced Search – Use the Advanced Search feature and filter your results by keywords. You can tweak your searches to include only certain industries or groups as well.
Discover Top Influencers with Klout
After you register, you’ll find Klout pages dedicated for a chosen topics. For example, on the Social Media Page you will discover those who are noted as Top Influencers and Top +K recipients for that topic. From here on, it’s really a a few seconds to make a list with future prospects you will discover adequate for your link-building strategy.
Search Alexa’s Top Sites
Find Top Sites inside a Category – Alexa provides you having an updated listing of 500 top websites on the net. You can filter the search engine results by country or by category, which is very beneficial for research and exploring link-building opportunities.Explore Hot Topics – The What’s Hot area of Alexa lets you explore the most used pages for the Internet today in line with the Alexa toolbar. Search Hot Pages using your keywords of interest and choose web sites you want to have a very presence on.
Search Twitter for Relevant Prospects
Log in in your Twitter account and seek out your relevant keywords and hashtags inside the “Search” bar located about the right side of the Twitter “Home” screen. You will get several types of results when you are performing research online on Twitter: tweets exclusively about your particular search phrase, results that come with the word you searched for try not to have anything to do with any particular one phrase in any respect and the like. The next step is to undergo the results and attempt to find appropriate sites that you can add for your link-building list.
Aside from searching Twitter, you may also explore Twitter Directories and Apps to accomplish your link- building report on prospects.
The Digg Newsroom
Digg introduced a cool feature called The Digg Newsroom that gives you the most influential topics and users by categories. If you will find your chosen subject among considered one of Digg’s Newsroom categories, you are able to read through the ‘Leaders’ to the specific category for interesting prospects.
Search for Top Blogs on Technorati
Technorati provides extensive resources in terms of blogs directories, top players blogs ranked by Technorati Authority and updated once a day, popular Tags plus more.
Go to the Technorati homepage and type your keywords in to the main search query bar. If you need more complex search filters, click for the “Click to refine this search” text link right over the search results, like inside the image below:
A box can look supplying you with more search parameters:
These are only some sites it is possible to investigate for link prospects. You are absolve to explore all the social media sites you normally utilization in order to finish your list: blogs for blog rolls and recommended sites, your selected social bookmarking sites, social networking sites etc. In every single website you’ll find material to investigate and connect with potential resources.
And remember, like any section of link-building, social link building has a great deal of time. These websites may offer you new techniques to find link targets, such as the guarantee your ability to succeed.
There is, though, a vital component to a successful link-building campaign: obtaining links from authoritative domains. The best tools out there that may help you have a very better grasp with the domain authority level of certain websites are Open Site Explorer or perhaps the MozBar from SEOmoz.
So…build trust, create networks, start sharing relevant content and take part in conversations. The links may ultimately come!