It is actually difficult to conquer the marketing power of thousands as well as thousands of people performing all of your marketing for you, but creating a campaign go viral can be hard.
In order to look viral, something requires mass appeal. This is why it can be hard to launch viral campaigns for niche subjects. When a niche is specially small, there may not be enough volume to build sufficient interest to spread everywhere.
Viral marketing is obviously better suited to larger niches, although it is usually done in smaller niches after a little thought and creativity.
At this moment in time the main means of getting something to travel viral is video, however it certainly isn’t only means. Other things include photos, eBooks, special reports, and software.
Whatever vehicle you decide on you have to find people that will be ready to spread the saying in your case. These people wish to tell others about things. They love being the very first person to spread something new, maybe it’s a funny video, an incredible new little bit of technology or some insightful information.
Seth Godin, an advocate of viral marketing, released a free ebook on the subject called “Unleashing the Idea Virus.” He called they will “sneezers.” Sneezers not only love to spread news, they’ve got enough charisma to generate people listen to them!
Finding these individuals might be tricky, but it just takes a few, and word can spread being a wild fire inside a forest of tinder-dry wood.
For example, let’s say you sell an Internet marketing product, you will want to get your viral marketing piece in to the hands of a few of the top Internet marketing gurus. If necessary you are able to offer them monetary compensation that will help you spread the term, but ideally you’d like them spreading the term as it would be something worth spreading the word about.
If you have an affiliate network, you’ll be able to offer potential ‘sneezers’ their unique copy of the viral media with their affiliate link embedded. If you already have a large list of the own, you could use that as leverage to obtain them to JV together with you. If a number of big names plan to execute a join venture along, your campaign carries a much greater probability of going viral.
Once several of the bigger names start referring to your campaign, it’ll trickle down. The mid-level people will start speaking about it, and their followers begins speaking about it. Pretty soon you’ve got many individuals speaking about it, and it is everywhere. The virus may be unleashed, and it is spreading like wildfire!
But remember, this viral marketing piece does need to get mass appeal. People aren’t gonna spread herpes when it isn’t contagious. You need to create your viral marketing campaign very appealing. The best way to do this is as simple as offering massive value for free. This is a technique that continues to be used very effectively by many leading Internet marketing experts over the past few years.
Of course, it is possible to achieve viral marketing success as well as the fame that complements it by performing some crazy stunt. In the early 1990s a UK band called KLF managed to generate headline news across the world by burning one million pounds. Unless you’ve got a spare million you don’t mind setting fire to, this may be a extremely expensive route, though some serious creativeness you could be capable to come up with something seriously newsworthy that may spread virally for a marketplace in record breaking speed without having to break the lending company.