Meta Tags are information placed within the head area of webpages. These tags are not visible to normal visitors (non-spiders) when viewed directly from the browser window, but can be seen by viewing the source code of the website); they give search engine robots (eg. Googlebot, MSNbot) and Internet browsers (like Mozilla Firefox, Internet explore) the specifics and overview of what the pages of the site are all about. Meta tags, for example, can tell a browser what “character set” to use or whether a web page has self-rated itself in terms of adult content. There are several meta tags within the HTML world.

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