Mobiles provide excellent platform for delivering information since its portable & always with their intended users at most of the hours. Although the primary function of any mobile would be to successfully aid in two way communication between people, convergence of technologies allow mobile manufacturers to load their goods with enhanced features that further provide enhance the users experience. Due to technology innovations, mobile users is now able to shoot high quality pictures, videos, access mails, investigate web, entertain themselves via games & apps, use GPS-Navigation, get news alerts; all employing the same device. Mobile handsets can also serve as an essential Mobile Marketing Strategy for your business since it enables you to directly reach your marketplace without having to rely on fixed location of your respective audience.
It’s the Smartphone audience that you should find. Smartphone users across the world have sharply risen before some years. Over 400 million Smartphone’s were shipped a year ago. Going by the numbers, Smartphone’s will pip feature phones inside coming years. The advantage of using Smartphone because your base for Mobile web marketing strategy is most Smartphone’s has larger display then conventional phones. This implies that one could adopt larger HTML ads, indulge the consumers with fascinating ads & enhance your branding.
The following ideas should assist you to bridge your Mobile Marketing Strategy at its best effectiveness:
1. Search : Smartphone users just avoid their phones to call or text. They use to see the internet, look on the move & access their social networking accounts. Search via GPRS or 3G carries a different domain usually ‘m’ prefixed before any site to present access that streamlined for take on a cell phone. Hence it is important to maintain website & social media identities mobile optimized & ready
2. SMS Campaign : Sending an instant viral text to a huge number of mobile users via service providers or web websites is really a sharp idea. SMS advertising campaign is straightforward & doesn’t require an excessive amount of effort or manpower. Just establish your geographical audience preference, select various parameters and a marketing budget as well as ready.
3. Apps online: Smartphone users download an incredible number of apps everyday. So develop your brand app today & post it on various apps online stores – from Apple to Blackberry to Google.
4. Social Media Integration: People love to get into their social network accounts on the run. Facebook, Google+, Twitter, people love to stay connected and check-in every minute detail on the pages. So ensure you possess a check-in place established for the brand to ensure that each and every time your clients visit you, their network receives a buzz. Better still, offer discounts to people who check-in frequently.