With all the acronyms being thrown around in the Internet marketing industry, it’s easy to see how a novice marketer could become confused.  Below you’ll find a quick guide to the most important acronyms you’ll encounter in your Internet marketing ventures.

PPC – Pay per click

Pay per click is a form of advertising in which the advertiser pays only for those users who “click” on his or her ad. Google AdWords is the most popular PPC program currently available.

PPI – Pay per impression

Pay per impression is an older form of advertising in which the advertiser pays for the ad based on the number of page views or impressions the ad receives.  Whereas PPC only charges the advertiser for people who actually take action, PPI charges the advertiser for everyone who sees the ad.

SEO – Search Engine optimization

Search Engine optimization is the process of improving a website’s ranking in the organic search engine results.  Search engine optimization is generally part of a larger search engine marketing campaign.

SEM – Search Engine marketing

Search engine marketing is a type of marketing that aims to promote a website within the search engine.  Search engine marketing can include SEO and PPC campaigns.

CPI – Cost per impression

Cost per impression is frequently used to measure the results of an SEM campaign.  This statistic is used to determine the cost of each page view the website receives because of the SEM campaign.

PR – Page rank

Page rank is used to describe the number assigned to a particular website by Google for a specific search term. A site that ranks #2 for the phrase “free book” would have a PR of 2 for that term.

Share this nice post:

Like this post? Subscribe to my RSS feed and get loads more!