Search engine marketing beginners should start with the search network and stay away from content network until they are more familiar with the whole system of paid search marketing. Here is why beginners should stick to search network for a time being and stay away from content.

Click Fraud

Google is very trustworthy for sure, especially AdWords. However, we cannot say the same thing for all of their AdSense publishers. Since there are so many of them, surely there are some who attempt fraud to earn money by fooling both Google and their advertisers which include both you and I.

Misleading Ad Placement

Some AdSense publishers make their ads look like navigation links in an attempt to blend their ads with their content. They also come up with some silly tactics to confuse or trick visitors into clicking ads. When people are tricked into clicking on ads, they would take no action when they land on a new page.

Inconsistent Traffic Quality

The traffic quality on the content network can be very inconsistent. Also, the higher pay out keywords are much more prone to click fraud. This is why you are advised to separate search and content in order to pay a much lower price for content network.

Run Placement Reports

If you want to place your ads on content network, you must track your conversions. You must also run placement reports so that you can exclude sites that do not convert well for you or sites that get lots of impressions with little or zero clicks.

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