It’s undeniable that Mastering Google AdWords is the fastest and most effective way to drive targeted traffic to your website or offer. The problem with pay per click, especially AdWords, is that your AdWords Ad, your site content, and the fact that if you are promoting an affiliate offer, your URL most times would be the same as 1,000′s of other promoting the same offer; if there are other people promoting the same offer and the same destination URL, your cost per click is going to be higher.

You need a unique URL, among other things, to stand above the rest when promoting via AdWords pay per click marketing.

Ok, so you’ve decided to start a Pay Per Click campaign with Google AdWords. Depending on what keywords you are targeting and how competitive they are, there are certain key factors that you need to take into account when setting up your campaign, and they are:

1. Ad URL - this is the URL that is displayed in your ad. It should be as relevant and closely related to the actual URL that a person is taken to when they click on your ad, or the destination URL. It doesn’t have to be the same as the destination URL, but it can be.

When you are advertising say, an affiliate program, and using the same URL that everyone else is using to promote the same offer, there are already 1,000′s if not 10′s of thousands using that same URL, and depending on the quality of their landing page, and the density of the relevant keyword content, they will have secured a certain cost per click for their ad. You should strive to be relevant and unique. This is a key factor in Mastering Google AdWords and lowering your AdWords cost per click..

2. Destination URL - I know, you’re thinking that if you are promoting an affiliate offer, you have no choice but to use the affiliate link that they give you; not true.

What you do is, go to your affiliate page, click the view tab on internet explorer and then click source, save that as an HTML file to your PC. Then you can save all of the image files to your PC, upload them to your server. Open the HTML file in an editor, even notepad and use the edit button, click find and replace; make sure you look for the line(s) in the source code that link to the images.

Paste that in the “find what” field, and in the “replace with” field, you put the path to the respective image on your server. If you can’t download all of the images, you can ask the merchant if it is ok to link to the images on their server. Generally they won’t have a problem with this because they are incurring bandwidth anyway with every affiliate page that is served.

3. Landing Page Keyword Relevancy and Density – The keyword density and corresponding relevancy of your landing page need to match the keywords of your ad title and copy. Google assigns a higher quality score to those whose landing page is VERY closely related to their ads and keywords

Track your conversion rates, and pay attention to the tips that Google gives you about your ad(s) and how to improve them. These are the first steps to Mastering Google AdWords, effectively lowering your AdWords cost per click.

4. Negative Keywords - You should make a list of negative keywords, ie. keywords that you don’t want your ad displayed for when the word, or term is searched. Why?

Because, let’s say that you are promoting an affiliate offer that is a FREE Traffic Generation Guide, meaning that it teaches you how to generate free traffic; it does however, not mean that the guide itself is free. If you don’t add the negative keyword “free” then anyone looking for a free guide to free traffic generation, or traffic generation in general, will see your ad and could click on it, but most likely won’t buy because they were looking for something free. Get it?

If you learn the secrets to Mastering Google AdWords Marketing, optimizing your AdWords cost per click, and other effective methods of promoting your website, you will get a high quality score, lower your cost per click, and drive unlimited amounts of fast, targeted traffic to your site.

When advertising on Google Adwords, alot of mistakes can occur. With the potential high cost that a particular keyword can bring, you may be forced into bidding on a keyword that is above your budget, all while the campaign itself is riddled with other problems. A double whammy.

To help you with this problem, I have listed 5 common mistakes that beginner and veteran advertisers make when creating and running their Adwords campaign. If you want to make your campaign as profitable as possible, then I suggest you pay attention and correct these mistakes now so that they don’t continue to hurt you in the future.

MISTAKE #1: Running ads on the display (content) network

Admittedly, there are some marketers who are having success with the display or content network. However for most advertisers, this is a recipe for disaster. Although the cheap costs to run ads on the display network may seem attractive, the bottom line is that you will get alot of hits – with little to no sales.

You also have to deal with common pay per click search engine issues such as poor traffic quality and click fraud. You will often hear from people online that they are making a “fortune” with the display network, but I suggest you don’t listen to them. This is similar to a person saying that they made $30,000 in their first month online, while you’re still trying to make $100 a month online – and them selling you on the idea that you can do it too.

Don’t listen to the advice. Period

MISTAKE #2: Not having a good landing page

Your landing page will make or break your campaign. Depending on what you sell and how much you sell it for, the strategy for your landing page will differ. If you sell a high-priced product, then you will want to generate leads and follow-up on them with future mailings. If you sell a low-priced product, you can still do the same, but leading your customer directly to your product page can be a good idea also – especially if what you sell relates directly towards the keywords you are bidding on.

But not only is a good landing page important for your initial income, but it is good for your quality score with Adwords. If Google considers your website is full of good and quality information for your visitor, you will receive a better quality score with Google – which will only increase your rankings in the pay per click search engine results.

Some people use this information to create something called a “pre-sell page”, where they have very informative articles and product reviews that includes links to a product they’re selling or an affiliate product. This works if done right, and this kind of helpful page can definitely boost your rankings. Here’s mistake number three.

MISTAKE #3: Having a high daily budget

The obvious reason not to do this is because you can simply forget that you set a high budget, and you may blow all of your funds quickly. With a non-profitable campaign, this is a no-go.

But not only that, even though this strategy may seem good initially, it can severely hinder the results you’re trying to achieve. When you set your daily budget above the recommended budget that Google suggests for you, Google will boost the amount of impressions on each campaign that you have that employs this technique.

The impression increase will occur on non-targeted “broad match” keywords which will only lead to a low click-through rate (CTR). With a high impression count and a low click-through rate, this leads to a low quality score. Because of it, your Adwords ads will be placed lower than they should be, and you won’t get as many visitors as you would like.

MISTAKE #4: Not having a high enough bid

When you bid too low, you don’t get as much clicks as you would want to. If you’re specifically testing an idea out by bidding too low, then this is fine. But if you’re specifically looking to earn money from your campaigns, then you can’t bid at a low price.

If you’re ads show up on the 3rd or 4th page of the Google search results, how do you expect to get traffic? You want to bid high enough where at the very least you can break even on your ads, and at best – make a profitable. And you do this by targeted your keywords correctly.

You will want to use Google’s free keyword tool to get as much targeted and low cost keywords that you can bid on as possible (https: //adwords.google.com/select/KeywordToolExternal). The low cost keywords you select shouldn’t be too competitive, so you can bid relatively high on them while still making a profit.

Be sure to avoid these 4 mistakes so that you don’t become another victim of poor advertising. Good luck on your Google Adwords campaigns.

Everyone knows the importance of having targeted keywords for their Google Adwords campaigns, but not everyone knows where to begin – especially beginners. Most beginners simply read an article on how they can make money with Adwords, sign up for an affiliate product, go to Adwords with some broad keywords, and end up losing hundreds of dollars in the process.

If this has ever happened to you, then you are not alone.

Money can be made with adwords, but it has to be done right. And it all begins with proper keyword research. Having a great ad and landing page is important too, but in this article we’re going to focus in on how to select the best possible keywords as possible so that you can start off on the right foot.

If you’re thinking about purchasing a nifty keyword tool that can get you thousands of niche related keywords in seconds, then you should hold off on that thought. Before you start spending money on anything, start by creating a small keyword list yourself. Try creating a list of about 50 targeted keywords that’s related to the niche you want to enter into, and try to improve from there.

You always want to take your time before investing any money into a business, and this is especially true if you’re thinking about spending money on advertising. Right now, creating these keyword lists by hand is practice. Once you get the hang of it and you can create 50 targeted keywords in other niches, then you may want to consider purchasing a tool that can get you a vast list of targeted keywords to use.

Now, once you’ve gotten the hang of creating 50 keywords by hand and understand the importance of good quality keywords, it’s time to test these keywords out. At this step, you want to use Google’s free keyword tool to find out if any of the keywords that you wrote out by hand are actually getting any search each month. You can find that tool here: https://adwords.google.com/select/KeywordToolExternal

Remember, you want to get a feel of how this works, and the process of making your adwords campaign profitable. Simply enter all of the keywords that you have written out and see if any are listed as having being searched for in the search engines. If so, you have a keyword candidate that you can bid on.

Another thing that you will find is that, when you enter some of the keywords you wrote out earlier into the tool, you will find a slew of other relevant keywords with very little competition also. You will want to jot these down also and possibly use them if you find them relevant to what you’re selling.

To make the process easier for you, this Google’s tool allows you to export your keyword findings in excel format. You will want to do that for our exercise below.

MAKING THESE KEYWORDS PROFITABLE

Now that you know in a general sense how to find highly-relevant keywords that relate to what you are selling, you will want to put these good keywords into use in your Adwords account.

The first thing you should know is that you shouldn’t just go and put up all of these keywords at one into 1 ad group. This is a great way to not get as many clicks as possible. The first step before bidding on any of these keywords is to make your website relevant in the eyes of Google. Here’s how to do it.

You want to set your ad group and landing page up so that they both structured toward 1 keyword and variations of that keyword. So if you sell motorbikes, here’s how you want to set things up:

***AD GROUP NAME***

“Discount Motorbikes”

***KEYWORDS***

discount motorbikes
cheap motorbikes
affordable motorbikes

With this technique, you can easily lower your minimum bid because you are targeting low cost keywords that are highly relevant to what your website is about – Which will only increase the chances of your website being ranked as high as possible in Google’s PPC results.

And when you create an ad with the these niche keywords in your title, description, and URL – Google will find your ad to be very good and relevant, and will bold the keywords in your ad which will make it easier for your prospect to find you.

But it doesn’t stop here. Google can also see your landing page. So you want to include these keywords on your landing page also – especially in the headline of your website. You want your entire campaign as relevant as possible so that you can get a high “quality score” by Google, and get your site ranked high in the PPC results.

Makes sense? I hope so. This little tutorial on keyword research will prove to be very helpful if you start implementing them now. So I suggest you start using them today. Good luck!

I’m assuming that you have or want a online business,Well I am going to tell you something very important. Whatever online business that you are currently running or are thinking of starting in the future, you need to include keyword research into your marketing strategy right now.

Yeah! I know that you want to know if Keyword Elite is better than the Google Adwords Keyword Tool, and I will answer that question later on in this article. The question that I think needs answering now is why should you use keyword research
tools?

Choosing the right keywords for your website is important. You like thousands of other webmasters may think that you already know which are the best keywords for your site to be ranked for. But what you have to realize is that the most  obvious keywords are not usually the best keywords for search engine optimization(SEO).

By using keyword research tools such as Keyword Elite or the Google Adwords Keyword Tool, you will be able to pick the keywords that attract targeted visitors who are more likely to buy from you instead of randomly choosing popular keywords that get plenty of searches but no buyers.

I’m not going to go in to an in depth analysis about any of the keyword tools that I mention in this article because you can find this out for yourself by simply visiting the website in question. Instead I will just give you a brief over view of each one so that you will be better informed about which keyword tool is right for you.

Google Adwords Keyword Tool Explained

Just in case you didn’t know, Google is the most popular and along side Yahoo the biggest search engine online.Google  controls at the time of you reading this about 63% of search engine traffic in the USA and 55% across the globe. A common mistake that people make is thinking that the Google Keyword Tool is only useful if you have an Adwords account.

I can safely say that this is not true, even though I do have a Adwords Account. The Google Keyword Tool is free to use and it gives you monthly statistical information on your preferred keywords in easy to read colums. You will be able to find out the number of times a keyword has been searched for in any given month, and in what month had the same keyword been searched for the most.

From a personal point of view my favourite bit of statistical information that I always pay special attention to when using  the Google Keyword Tool is, how much competition have I got for my chosen keywords and how much each keyword will cost me.

Keyword Elite Explained

Let me just state that Keyword Elite is more that just a straight-forward A to B Keyword Tool. It is a multi-functional and powerful piece of software specially designed so that you can get the maximum benefit from your chosen keywords. I want to stress again that it is a software application (which means that you have to download it.) and not a web based application like the Google Keyword Tool.

As you may have already guessed Keyword Elite is not free,  and can cost depending on where you purchase it anything from $85 to $176. I must warn you at this point that as somebody who has purchased Keyword Elite, beware of websites that are
selling it below the recommended price.

My reason for saying this is because this software is constantly up-dated and all  up dates are free at this moment in time providing that you purchase Keyword Elite from the official website.

NicheBOT Keyword Tool Explained

As an after thought I’ve decided to throw just one more keyword tool in to the mix before wrapping up this article.NicheBot is another web based keyword research tool. It is a expansion on the Google Adwords Keyword Tool in the sense that it is a
multifunctional tool similar to Keyword Elite.

Another feature that NicheBOT shares with Keyword Elite is the ability to get keywords from a number of different data bases including Google’s.

You can also get foreign keywords from up to 243 countries and keyword translations in 23 languages, NicheBOT offers 3 different price packages at this moment in time ranging from $17.50 to $108 a month,  but there is also a 2 week trail on offer for a $1 on all price packages

Conclusion

Depending on how serious you are about doing keyword research, I would say that in most cases you will be fine using only the Google Adwords Keyword Tool.

I purchased Keyword Elite because it dove tails nicely with Google Adwords.I have a
Adwords Account so this purchase made sense to me.

If you on the other hand, have no intention of ever opening a Adwords Account or building websites with the purpose of making money then there is no need for you to invest in  more advanced keyword tools.

Google adword professional is a degree by achieving this status, via courses and Google’s rigorous test, mastery of Google Adwords advanced topics such as:

Design of landing pages for maximum conversion

Optimizing Adwords campaigns and ad groups.

?    Global and Regional Adwords Marketing.

?    Optimization of Google Adwords budgets.

?    Multi-Language Solutions.

?    Keyword Research and A/B testing.

?    Copywriting and testing of ads.

Marketing done on internet, also known as e-marketing is the best way of promoting your goods or services present scenario. The world is now a global village and is now technologically very advanced. This gives us a great opportunity to make our products available through the net so as to reach many potential customers and that too at a comparably lesser cost.

Have you ever thought whenever you search for any information on internet it may be anything science, general knowledge, books, consumer, products, services, and history you just type the necessary words or just a title in the search box on google. What you think why you got these information for free without any charge, where do you think google gets money to run his huge organization? The answer is GOOGLE ADVERTISING its primary source of income google advertise your goods and service so that user searching for the goods or information goes through your website first and you pay google his share.

Google does this all by Google AdWords, Google’s advertising product which charges companies, who wants to advertise their product through google’s search engine. This is done in two ways – one, by its feature called pay per click advertising and the other, site targeted advertising you can also use website designing companies to create a special intended marketing techniques for your product. These both features contain text or banner ads.

Adwords Marketing

This provides us with the cheapest way to reach to the most varied and several no. of potential coustomers for our product or service. It also has the advantage of providing immediate responses and quick feedback. No other marketing medium can provide such efficiency and cost effectiveness. But here too you have many options. AdWords marketing can be very beneficial for marketing to large numbers.
As we know Google is the most popular search engine in the world today. If your products are advertised here, they provide you a bound to get noticed. Secondly, instead of having to make a web page or an expensive portal, all one have to do is create an “ad”.
This Google assists you to have it for free. Once your ad is displayed all the customer has to do is click on it, to learn more or purchase the product. Generally when we market our service, we try to attract more and more customers. Here already interested customers will surely click on our advertisement.

PPC Advertising

Pay per click advertising is a very important and most popular method for advertising on search engines and blogs. Under this, the host of the content site carries an advertiser’s ad and he is paid only when the ad is clicked. This means that the more an ad is clicked by the site visitors, the higher will be the host’s earnings. These types of advertisements are also called sponsored links or sponsored advertisements. The methods in which PPC ads are displayed differ in content sites and search engines. In content sites, these ads are displayed alongside content that matches the product or service that is being advertised. The thought behind this is that, a user that is reading content related to, say for example, the ways to quit smoking, will click on the ad of a rehabilitation center if it is displayed along side it. The cost per click, in case of content sites is also fixed.
Each search engine differs on this. As the Google Adwords program is one of the largest paid marketing systems on the Internet. With this system, website owners can design targeted advertising solutions to reduce the costs of leads or sales by reaching specific groups of searchers. These marketing campaigns can be regionalized to a specific state, city, or even coordinate on a map, making them an excellent regional advertising tool. These work on keywords. Keywords are most commonly used words to search for a particular piece of information. An advertiser gives a list of keywords to the host, so that if a user types in a keyword query matching the ones in its list, his ads are displayed on the top results of the page. The cost per click, in the search engines case is variable as it is based on a bidding system.

General mistakes to avoid in pay per click

You should have all your keyphrases in one ad group or campaign. Bid on generic keyphrases. Avoid poor PPC bid management. Don’t starve your PPC advertising budget. Include content in the same adword. Don’t select the wrong landing page. Optimize your PPC account regularly. Select correct targeted customers where the ad has to be positioned. Use of scheduling.

A lot of people plan to advertise with Google, but there are important things to consider before doing so. Google has undoubtedly changed the face of the web. In fact, Google AdWords has made over 16 billion dollars for Google in 2007 alone. But despite that, not all advertisers profit from Google AdWords.

In order to make sure that you profits from your endeavour, you need to know what to do. You really don’t have to bid on the top keywords. The keywords that you bid on must be relevant to your website, but they may not necessarily be the most expensive. Here are a few Google AdWords tips that you can put into use.

Find Out More About Google AdWords Tips

Use Your Keywords

It’s a no brainer; always include your keywords on your Google AdWords ads. An average person glance through their Google search results very quickly, so you must place in your keywords strategically to grab their attention. Otherwise, your ad will be missed and lose a chance for sale. You must make sure that the keyword is in the ad and that the ad makes sense to your prospects. This may be difficult because there is a limited space for the ad, but an excellent advertiser can create great ads even with such little word space. Make sure that you include your keywords because if you don’t, you’re simply wasting money, time and effort.

Making Use of Bidding Strategies – High to Low Bidding

Lets take a look at how Google ranks your ads. Your ads are ranked according to your bid price and your click through number (Click Through Rate or CTR). The CTR is the number of clicks your ad gets when it was shown. Having a new account, you will have a lower quality score, which is normal. One way is to bid higher to get your ad shown. Most newbies bid high to get that initial exposure. This gets you better CTRs, and then you can slowly lower your bidding price. You aim is to have the lowest possible price that still keeps your ad on the first page.

Bidding from Low To High

Another method of bidding is by starting with low bids. This is very useful for keywords that aren’t so competitive or popular. If your budget is limited, you can also use this method. You begin by bidding low and then slowly increasing your bid price until you land on the first page. Again, you must try to land your ads on the first page with the lowest bid possible.

Use Negative Keywords

The use of negative keywords prevents your ads from appearing in search results that are totally unrelated. As an online advertiser, you have a specific target audience and you want your ads to appear in front of them. Sometimes, by not using the negative keywords, your ad can appear in an unrelated search term and in front of the wrong audiences. For example, you might be selling a dog collar and “collar” is your keyword. However, when someone type in the word “collar”, he may be looking for different information or different types of collar. He could be looking for cat collar. What you can do is to use the negative keywords function and add “cat” into it, so that your ad don’t show. You should always put in a negative keyword so that your ads do not appear on unnecessary searches. This will increase your CTRs and give your website more relevant visitors.

Test Ads

Testing ads is always important,but you don’t have to do much because Google AdWords can test your ads for you. By placing in two different ads in each AdGroup, Google AdWords then alternately displays the ads in search results. After running your ads for some time, based on the CTR results of each ad, you can choose which ad to use. If you have numerous ads, you can repeat this process until you find the perfect ad for your campaign.

Everyday, Google display millions of ads online and if you plan to use Google AdWords, you need to do more to succeed. To make your ads stand out and generate profit, a little information and understanding about how Google AdWords is crucial. These tips may just be a few among the strategies that you have to master, but these tips can help you start.

Discover Google AdWords Tips And More

If you are using internet as a platform to market your product and services then there is noting better than the Google Adwords marketing program. The success of your online store would be dependent upon the number of potential buyers who would visit your site.

This could be understood as – if you have a real shop, the bricks and mortar shop, you would make it as attractive as possible to allure the customer. You would invest in the show window, displaying your product in a way that they would be wanted by people who cross by. Over and above you would have various marketing strategies to sell your products. The Google Adwords marketing does some thing similar for your online store. It would rather than displaying your products, it would display your link on the Google Organic Search page. This means that when a potential customer uses the Google search engine, the list of websites would be displayed depending upon the keyword that the person uses for the search. While the potential buyer would see the list of sites there would be links placed on the top and to the left of the page. The changes of the potential customer clicking these links are high when he is still on the search page. If you are using Google Adwords marketing to promote your product and services, it would mean more traffic to be routed towards your website. This implies there are more potential buys in your online store, increasing the potential sales.

Basically, by using the Google Adwords marketing you are reaching out to more and more customers to sell your products. There are many more companies who are offering such services. But the fact that Google is a well know brand and is used by almost 90% of the people across the world for researching, makes it the most effective one. At the same time, the charges to get the Google Adwords marketing are not too much. This could be considered as the most cost effective way to market your products and services without spending thousands of dollars. The popularity of Google search engine would get you more that 100% returns on whatever you are investing by using the Google Adwords marketing services.

When you enroll for this the Google professionals would work on the SEO optimization in such a way that your link would be placed on the 2nd or the 1st page of Google organic search. The cost that you would incur depends upon where you are willing to place the link, for directing people to your website. The rates of placing the links would be different depending upon the rating that a link location would have. This rating is generated after the analysis of the data, which reveals that which location is mostly clicked over the others. Higher the rate of a location would mean more potential customers routed to your websites.

If you want to see your business growing go for Google Adwords marketing before it is too late.

There could be possibility no one who would know how to use internet but would not have heard about Google. Google is like is like a strong pillar for the internet. If you don’t know some things get to Google. If you need to understand something and don’t know where to go then, just put the key words in the Google search engine and the results would follow. The ease of information management was always there because of internet but Google search engine has made it even simpler to retrieve the relevant information form endless information that is stored in the web.

The popularity of Google search engine has made Google the platform where in the web traffic is at its best. Now if Google routes the traffic to the relevant websites, depending upon the keyword that the potential customer has used for the search and the keyword that a website uses – Google could regulate the traffic in accordance to the interest both of the potential customer and the sellers. This is exactly what it does in the Google Adwords. This is the most cost effective way for the sellers to get to the potential buyers and for the people to get a direction based on the keyword that they are typing.

What Google Adwords do is that it would place the link to your website on the face of the Google result page. This would do two things. Number 1, when a person is searching it would give him the opportunity to click on your link, as it would be either placed on the top or to the right side of the result list. This means that it is making your website visible. Number 2, as your link would be visible the chances that potential customers who have interest similar to that of your product & services would be routed to your website. Now it would be up to you that how you can make these potential customers your actual customers.

Google Adwords actually helps you to generate money by routing traffic to your website, giving visibility to your link. You could have affiliate programs doing the same for you. But the Google Adwords could supersede all the affiliates that you might have. Clearly, if you are marketing your products and services and you are not using the benefits of Google Adwords then you definitely are playing a game to loose.

Even if you are an affiliate, you could use the Google Adwords services to make as much money as you want through the PCC advertising. This is a very cost effective way of placing your link in the lime light and definitely there could be noting better than the Google organic search page. Remember, selecting the top location on the Google would not get you maximum clicks. The locations the Google page is ranked depending upon the maximum number of clicks. Depending upon your budget you could choose the location and pull your socks to ensure that you are able to convert as many potential buyers as possible into actual buyers – thereby adding to your bank balance.

Google Adwords has long been the top form of advertising.  And now has really become the simplest and fastest way to generate tons of sales volume in a hurry. It’s all in the keyword.  If you can master how to use a good keyword research tool you can be a top Google Adwords user.

Which is why I am breaking down the basics of advertising your business with Google Pay Per click ads…

What is Google Adwords: Their small pay per click ads that are shown on the right side of Google search results.  They provide targeted text or images based on the content searched…

Getting Started-

1. Look into top sources like Perry Marshall And Tim Cohn who have written some great stuff on conquering Google Adwords.

2. Set up a Adwords account.  It’s free and easy and start to get familiar with their free keyword research tool.

3. Create Adgroups with keywords that are closely related to your website.  Every good Google Adwords campaign has good keyword research.  It’s no longer about the amount of keywords you use but the quality and most related to your purpose.

4. Making you ads stand out.  Use dynamic keyword insertion. This allows you to focus on  the keywords that are winners.  It bolds the keyword searched giving you a head up over you competition.

This is just a beginners breakdown of Google Adwords but…

Would you want to learn more about how I do it? I have just completed my brand new guide to pay per click marketing to build your list and traffic:

Download it free here:My Google Keyword Adwords

Mason is a powerful coach and online mentor. He has done over $250,000 In Affiliate sales In 2009 All From Google Adwords Marketing.

If you cann’t still enhance the sales of the shopping cart effectively and quickly by all the free promoting methods yourself, you can finally try Google AdWords. Howevery, the hot keywords of Google AdWords is very expensive, if you cann’t set it well, the profit of your shopping cart will be sent to Google perhaps. Setting Google AdWords involves many skills. If you set it well, the conversion rate of the AD can be enhanced fully. Decreasing the cost of the AD by a big large, meanwhile increasing the sales of the shopping cart. It seems that the setting of Google AdWords is very simple, but many details should be noticed actually. We has already accumulated the abundant experiences by setting Google AdWords for the customers in the past few years.

First of all, let’s look what is the conversion rate of the AD. The conversion rate of the AD in Google AdWords is converted into CTR, that is “the clicking times of the AD” divide “the showing times of the AD”, the way of calculation is very simple. For example, your AD is shown by google 100 times, you get 10 times available clicking, then your CTR is just 10%. When your CTR is very high, Google will even change the showing place, from the right to the top of the left, get more of the available clickings. What we will do is to enhance the conversion rate of the AD while lowering the AD cost of AdWords.

I. Basic work

1. Set the AD message. The AD message is very important, the unreasonable AD message will affect the rate of clicking. Usually, the AD message should involve the keywords of the main products sold by your shopping cart. The AD message should be fine and meaning and attract the people to click.

2. Set the price. This price is the highest price set, but the real clicking price won’t exceed this price. The highest price should be suitable. If it is too low, it will be very difficult to show accurately.

3. Optimize your own webpage. Usually speaking, the customers who click your shopping cart are all the potential customers, and interested in the products of your shopping cart. The corresponding AD is against the suitable content. Exploring the browsing habit of the customers is the experiences that you should learn and sum up long.

II. The skill for posting the AD

1. Set the showing area of AdWords according to the destination selling countries and areas. Which country you want to sell, you will show there. Don’t feel bored, for which is the necessary work to help you to save money.

2. Set the time of posting the AD according to the time and the holiday of the destination countries. For example, sunday and monday are the common holiday in some countries, Don’t choose this time to post the AD for which cann’t bring the valuable conversion rate.

3. With AdWords, the Ad will be only posted at the right of Google, don’t post in the else website of Google AdSense. The experience shows that the conversion rate is low through the clicking of the third party, AdSense, the third party website has the possibility of fraud clicking. Close the posting of the third party, for which will save a lot of AD cost.

4. The choosing of the keywords should depend on the tools, not your imagination. Never choose the overabundant keywords, go to the products and service of your shopping cart accurately. For example: the main keywords of IECSP.COM are “ecommerce solutions”, “ecommerce services”, which can show the content of the website accurately. If we choose “shopping cart software”, the effect of the AD will be reduced. For some people who are searching “shopping cart software”, they just want to search a useful and effective open-source software. Most of them are not interested in the service of IECSP. The main analysis tools for keywords: https://adwords.google.com/select/KeywordToolExternal

5. With Google Analytics, track the posting effect of the keywords, check the conversion rate of the keywords, often optimize the keywords, and sum up the experiences.

I believe that you can reduce the AD cost of AdWords yourself after learning the above experiences and skills. Meanwhile, you will get the higher AD conversion rate, turn the AD clicking of the customer into the source of the profit of your shopping cart.