In the old days of affiliate marketing, you could send a person directly to a merchant’s sales page. However, because of people complaining about seeing the same page over and over with every ad they clicked, Google made changes saying that only one URL for the same site would be shown at one time. So affiliate marketers who wanted to show their product had to create their own landing page on their own domain. Where the problems popped up was in designing these pages in order to convert well.

Well, there is an easy and quick way to do this so that your pages are effective. It all goes back to the keywords that you choose to promote the product and the actual ad that you’ve written to get people to the landing page. See, people who are looking for specific things have their mind a rather myopic state. If they’re looking for “ways to build a dog house” then that’s what they want to see in your ad and ultimately what they want to see on your landing page somewhere, preferably in the headline. This way, they make the connection all the way through.

Think about it logically. If they’re looking for ways to build a dog house and get to your landing page and don’t see anything that reassures them that they are in the right place, they’re just going to leave. So you have to make it perfectly clear that they are in the right place. This means having a relevant headline, review of the product, maybe even some photos. Think about what YOU would want to see if you were looking for a product. Yes, if more marketers would just think like consumers, we’d have more successful people in this business.

So if you’re going to promote affiliate products using PPC, make sure you have a relevant ad and a solid landing page.

The sales will follow.