Google Webmaster Tools says that in order to gain Page Rank (a way of gaging website authority, PR is gaged from 0-10, 10 being highest) you should have high quality sites linking to yours, which is termed a backlink. A backlink is simply a link to your website from another website.

There are several types of link building strategies and all of them should be utilized to optimize your sites for the search engines which in turn will increase our traffic, so build links everyday

1. Relevant/Reciprocal Link Exchange

Reciprocal links are where you exchange links with sites that are relevant to yours. AS far as Google is concerned relevance equals quality as far as a backlink is concerned.

There are some webmasters who exchange links with any and all sites. But if you have a website about weight loss, how helpful is it for your visitors to see a link to a car auction site? This is a weak link and a useless waste of time and looks lame on your website! Build links for your visitors and not for ranks and your site will be rewarded.

The two most important factors in finding reciprocal link exchange partners are relevance and Page Rank, relevance being first important and page rank second. If you can get both then that’s great. If you’re site is new higher rank pages are hard to get, so don’t worry about it and just look for relevance.

Where you place links on your site is important and can be done in several ways. While many still use a links page, this method is not the best option. These days search engines place less value on links pages and when you think about it, how good is a links page for your site and its visitors?

A better option is to place your links and get the reciprocal site to place links as hyperlinks within the content on your site with relevant anchor keywords. This method looks better, provides a natural flow of links and gets more link juice from the search engines and especially Google.

The key to link building on your sites is to make the link look like a side effect and not the end goal.

2. One Way Links

A one-way link is where you get a link to your site from another site without having to place a link back. Of course, one-way links hold the most juice with search engines.

When your site is new it is unlikely that you will get relevant high PR sites to give you a one-way link, unless of course you provide great content or a link bait (explained below).

Natural One-Way Link Building through Content

One of the best ways to get one way links is the natural link method which can be obtained by posting fresh original content on your sites that is so good it makes other websites want to link to it. Good content, which should all ready be a first priority for your visitors and visitor retention, will facilitate natural one-way links.

Link Bait

Another great way to build one way backlinks is to use a link bait on your site. This is the method of choice to get get higher page rank sites to link to lower page rank sites. Link Bait is basically any content or feature within a website that somehow baits viewers to place links to it from other websites. These link baits could be, information hooks, news hooks, humor hooks, tools hooks like a widget or some helpful tool that other sites can use.

Article Marketing and submitting your sites to Internet Directories are very effective ways to get one-way links.

3. 3-Way Links

3-ways: Site A points to Site B and Site B points to Site C and Site C points back to Site A. The point is to try to make reciprocals look like one-ways, this method really doesn’t have much value and I don’t recommend it.

4. Outbound Links

Outbound links are the websites you link to or site as references within content. Whatever your niche there authority and other helpful sites for your visitors and and those are the sites that you want to link to.

Some webmasters are so afraid of losing traffic or giving up their link juice that you hardly ever see outbound links on their sites, this is a big mistake.

Outbound links are a necessary part of establishing your authority within your niche and a vital part of your Internet Marketing efforts. They are a vital part of any website/blog and their existence or non-existence can determine whether high-authority, high page rank sites would ever link to you, mainly because if you are not consistently seeking out new information and intelligence within your niche and citing those sources they will view your website as stale and out of date.

Take a look at the authority sites within your niche, they all have outbound links and references. It is impossible to provide really useful information without offering other sites that can benefit your visitors.

In conclusion, it is crucial for any Internet Marketing Campaign to build links everyday. This is the main way that Google can establish authority, relevance and importance to your websites and is at the center of the search engine optimization strategy.

If you want to increase traffic on your website than quality inbound links can play an important role. Quality in bound links is essential for your web site because they help to increase the marketing of your website and also help to increase search engine optimization for your website. The more the relevant links your website contains the more the potential of higher search engine ranking by the top browsers and more traffic on your website.

Link tracking is an important SEC tactic that helps you to track links to your web site and also track links of your competitors so that you are able to enhance traffic to your web site and more traffic means more user will surf your website and read about the articles and important information about your products. There are some tools that can really help you to increase back links. These are as follows.

1. Majestic SEO Tool For Link Building

It allow user to track information about any domain, information about their web site and information about their competitors. With the help of Majestic SEO tool user can access sub domains, Page, Links, Referring domains, Images, No follow links, and Redirects. Users can obtain detailed report about unique links and their anchor text. If you register Majestic SEO than you can use it to search back links for your website for free. Majestic SEO also up to date you with journals and latest articles on link building and it also provide you daily journal of inbound links.

2. Buzz Stream Link Building

It mainly focuses on providing such tools that help the user to perform automate redundant tasks in relation to link building. Buzz Stream tool is a CRM system for link building and it is a useful application for SEO as well as online PR. It helps the user to find contact information about webmasters of other websites that you want to link with your website, it track emails and twitter, it help the user to manage link prospects. It help the user to monitor back links for anchor text, no follows, outbound links and banned words. It also helps the user to track activities and conversation rate of user’s website. It delegates contacts, split prospecting from research. Buzz Stream tool is really a wonderful tool for link detection, suggestion and help the user to manage the links properly. It allows the user to possible new links via browser and the CRM action of Buzz Stream and conversion tracking system make it quiet handy tool for the users to enjoy it as much as they can and explore the world of link building with it.

Social bookmarking sites keep user busy with sharing articles and link like social networking sites. Your link can become popular fast and divert traffic to your website, If you have a good number of friends on social bookmarking site. Social bookmarking build links back to your website also. If you use bookmarking sites like Digg, Del.icio.us, and Technorati, Stumbleupon properly, you allow other users to add your relevant links to their sites and marketing lists and your URLs go viral as a result of sharing these links. But you must have to share links on an dofollow website to build backlink. If you share your link on a nofollow bookmarking site that do not help building backlink.

DoFollow is the opposite of “NoFollow”. No follow tag tells search engine not to follow the links. So more do follow back links help you to get higher page rank.

Below i organized almost 50 social bookmarking dofollow sites shorted in order of page rank.

Page Rank 9
www.SlashDot.com

Page Rank 8
www.stumbleupon.com
www.Digg.com
www.Reddit.com
www.mixx.com
www.Propeller.com
www.technorati.com

Page Rank 7
www.multiply.com
www.Mybloglog.com
www.Folkd.com
www.Diigo.com
www.Newsvine.com
www.Mister-Wong.com
www.Connotea.com
www.bibsonomy.org

Page Rank 6
www.Dzone.com
www.JumpTags.com
wwww.Faves.com
www.LinkaGoGo.com
www.SocialMedian.com
www.Kirtsy.com
www.SocialMedian.com
www.spurl.net
www.blogmemes.net
www.mylinkvault.com
www.dotnetkicks.com

Page Rank 5
www.IndianPad.com
www.SpotBack.com
www.Searchles.com
www.CoRank.com
www.MyLinkVault.com
www.BuddyMarks
www.Tagza.com
www.ShoutWire.com
www.ClipClip.com
www.a1-webmarks.com
www.plugim.com
www.blinklist.com
www.plime.com
www.linkatopia.com

PR 4,3
www.feedmarker.com
www.postonfire.com
www.bringr.com
www.bookmarktracker.com
www.dizzed.com
www.yattle.com
www.givealink.org
www.blogmarks.net
www.mypip.com/home
www.pinoymug.com
www.tedigo.net

Do follow sites are important because they are allowed to index by search engine. So if you bookmark or comment on no follow website, it will not give you any benefit to gain your search engine ranking.

Normally, link building activities are taken as easy procedures in the search engine marketing. However, making a perfect link building campaign is a difficult thing and it requires efforts to produce the desired results. The aim of such activities is to provide worthy results when exchanged in the professional way.

Link exchanging is the off-page optimization process that improves the page rank of a website, thus enhancing traffic and number of clicks to a great extent. This whole process includes creation of in-bound links and their ratio to that of out-bound links.

Kinds of Links Offered

Reciprocal Links- In this system of link popularity building, outbound links are placed in exchange for each in-bound link placed. This potential process provides an effective way to enhance traffic generation and increasing page ranks.

One Way Links – This type of link can be received when a website places a link without demanding any out-bound link. Mostly difficult to consider, one way link have strong impact in link popularity.

There are few tips, which help a company to find out the effective ways to gain popularity amongst web users and search engines.

Providing links to websites working in similar areas or have some similarities.

Optimizing quality content to gain success.

Good and relevant inbound links.

Approach professionals to exchange links.

Link exchange is good if you want to endorse a brand and enhance your popularity. These services are not only reliable but also benefit your business a lot for long.

Reciprocal link building (exchanging links between websites to gain more authority in search engine listings) used to be one of the most powerful SEO techniques back in the past. A lot has changed in the search engine algos since then but incoming links still remain a major ranking factor. With Google claiming they don’t approve of reciprocal link building when it represents an attempt to game the search results a lot of SEOs have given up on link exchange and turned to newly emerged SEO techniques such as social marketing and blog commenting.

If you visit almost any SEO related forum you’ll see whenever there’s a question about reciprocal link building the ‘gurus’ will always reply that it’s ‘yesterday and  ineffective’. Someone will always cheap in with ‘I’ve never exchanged a single link’ and there’ll always be at least a couple of ‘experts’ who’ll mention that Google disapproves of link exchange and it can hurt your rankings. Someone will go even more extreme telling you that if you exchange links you’ll get your website banned. But how is it in reality? Is reciprocal link building outdated or do SEOs just want you to think so?

First of all many SEOs misinterpret Google’s statement about reciprocal linking as ‘Google frowns upon it’. And it somehow doesn’t occur to them that reciprocal links can and do happen naturally. Search engines perceive a link from one website to another as a kind of ‘vote’ for it as an authority in particular topic. And if two websites with useful and relevant information put a link to each other (which is a very often case) that in no way makes the sites or their content less relevant and authoritative. Unlike lots of SEO experts out there Google understands that and doesn’t devalue the natural reciprocal links in any way.

Different tests show that reciprocal link building still works. Moreover it can be more effective than most of the ‘cutting edge’ SEO tricks out there. In one of such tests two websites were launched simultaneously. The first website was optimized using the ‘old school’ SEO techniques such as keyword optimization, reciprocal linking with relevant websites, etc. The other one was optimized the modern way with only naturally occurring keywords in the content and links built exclusively through social media and press releases. As a result the first website managed to get a high Google ranking and a decent amount of traffic within several months while the second one struggled to get anywhere in the top 100 results without any search engine traffic at all.

What this tells us is that if you run reciprocal link building rationally, with the right approach and using the right SEO tools you can achieve much with this proven SEO method.

How many sites link to your site? In other words, state the link popularity health of your site. Have you ever been asked this question? And, did not know what to say?

Go to Google. Type in link:www.cnn.com in the search box. The number that Google throws up, namely, 115,000 (on the blue-colored bar present on top of the page) at the time of writing this article, is the total number of sites that are currently linking to www.cnn.com, and which have been indexed by Google. In other words, this number can be greater than 115,000, or more than 115,000 sites may have currently linked to www.cnn.com, but it won’t show up with the (link: www.cnn.com), because those sites are not in the Google’s Database.

Methodology for building link popularity through Reciprocal Link Exchange Programs

1.Create a html page, preferably named as “Resources/Links/Partners” and place a link of this page from Index Page of your site. This page should never be more than 1 click away from the index page of your site, else webmasters won’t be interested in participating in the reciprocal link exchange program.

2.Target both “industry-related” and “non-industry-related” websites as your link exchange partners. For example, if you are providing SEO services, then try getting links from “industry-related websites (i.e. websites dealing with SEO, maybe your business rivals). This is important, because if 10 of your rival (here SEO) sites give link to your site, then Google will surely pay importance to your site, because getting links from rival companies are difficult. Your site MUST be of some high caliber, else the other 10 sites won’t have linked! Also, try procuring general links as well.

3.Always exchange links with websites which have high PageRank (PR) (at least 4, the more the better!) (both Index Page as well as Resources/Links Page of the Link Partner’s site should have PRs of >=4)

4.Have a link code ready for participating in link exchange program. Here is a sample link code for a SEO company.

Search Engine Optimization, Ranking, Placement Services – Offers Search Engine Optimization, Ranking, Placement Services to get top ranks in various Search Engines.

Always prefer a text link (as given above) in comparison to a banner link, where your chance of Google spiders, i.e. Googlebot finding the potential keywords is limited only to the “alt tag” of the banner. Also, Google pays importance to the text of the incoming link/anchor text (i.e. the incoming link text must contain high potential, relevant keywords),

so develop a link text with title (“search engine optimization ranking placement services”) which will help you in Google Ranking.

5.Refrain from java script link code because Google spiders find it difficult to index.

6.There are various ways of approaching and procuring potential link partners. Firstly, how to get industry related websites to link to yours? Suppose, “search engine optimization”, “search engine promotion” and “search engine ranking” are 3 of your core keywords. Go to Google. Type in each of the three keywords, and find the top 10 sites for each keyword. Now, you have 10 * 3 = 30 websites. Visit the links page (if applicable, since some sites refrain from participating in link exchange programs) of each of the 30 sites, and note down all the sites that are linking to these sites. For example, if each of these 30 sites have 10 sites linking to it, you have 10 * 30 = 300 potential websites to exchange links with. (Please note that our experience shows that conversion rate of successful link exchange is 1 in 4-5, i.e. if you approach 4-5 websites, 1 site will ultimately provide you with reciprocal link, so in order to get high incoming links, you must research extensively and find more potential link partners. Also, as mentioned above, always try to exchange links with websites having PR >=4).

7.If you request a link to a top-level page or the homepage of your site, this will have a positive effect on this page. If the PageRank of this page increases, then the page below it will increase (if the internal linking structure is correct), but it will still be one PageRank number below the page above it that was linked to.

8.Manually submit the page to Google where your link partner has placed the link of your site.

For example, if your link partner’s website is www.abc.com and he has placed your website in his resources page, namely, www.abc.com/resources.html, then go to http://www.google.com/addurl.html and submit www.abc.com/resources.html. It is very essential for getting good ranks in Google that you submit the page where your site has been placed by your link partners.

Linking is the most important for search engine ranking position. If you have more link to your website, your ranking is up too. Related content link is the best.

Although you have many links to your site but in the different market, different content, different theme. In the other hand if you get links from the same theme. The quality of same theme is better.

You have many channels to get links. I would like to explain you below;

Directory Submission

Submission your site to quality web directory. Before submit let check pending links and index page. If pending 10,000 links but index 100 pages just thinking before submit it why? Because you might be use 1-2 years to get link back. Anyway, you can do that.

Article Submission

This part might be difficult for you because you have no time to write article by yourself. Do not be serious just hire someone to write for you. Go ahead!

Social Bookmarking

This is the popular channel to get traffic to your site. But for link back is good. I recommend digg.com, propeller.com because you can get link or traffic to fast. Remember traffic from social bookmark is low quality than search engine.

How to get the traffic? Title of your story is the best. Just keep forward the news, entertainment or whatever in the world famous. You will get traffic.

Search Engine Submission

This channel I believed all of your guys do it.

Forum Posting & Signature

Looking for high PR forums and related to your site. Register and follow their rules of member. Do not post any topic to sell item on your site. For some forums, you can write your signature link to your site. Powerful link back.

3 Ways or 4 Ways Link Exchange

Link exchange is good for quality link. Before exchange you should be find out is it related? If related, that is very good and high quality link. Anyway, 2 ways links is not so good enough because search engine (Google) focus in One way link – link to your site only, you site does not link back.

So 3 ways and 4 ways are born to solve this issue.

3 ways link exchange; A -> B -> C

4 ways link exchange; A -> B and C -> D

Buy Links

I do not recommend this way because it is not natural and you need to pay for link. Search engine might be ban your site.

RSS Feed

Powerful link back! If you use blog, it is default to create rss but if you have your own site, just create it in xml format. After that submit to feedburner.com or use tools to submit (rss submit).

How to get link from rss? Most of new website does not has their own contents then they will use rss feed to show in their site. Yes that is link back to our site. Easy!

Blogging & Commenting

Blogging is new way to get link. But it might be take more time to promote your blog as well. You just register to free blog and write store + add link back to your main site (blogroll or link in posted). Good Quality but take a long time.

Commenting is very popular to get fast and many links. As you know we can comment in blog as other people created. Search related blog, comment with quality word and link to your site.

Many tools to search related blogs.

Theme Sponsoring

For Designer only. Just design template for blogger, wordpress and share on free and insert link in footer. Easy and fast link back. One important thing if possible encrypt your footer (can not change).

Get the lowest price with shopping online. Compare price with product, search price comparison and more. Save your time and your money.

A link farm is a network of sites that link to other sites for the sole purpose of increasing link popularity. This is when a website gets hundreds of links to unrelated sites in exchange for reciprocal links. This is termed as spamming and any website who relates to link farms is penalized by removal from a search engine’s index.

Backgrounder on Link Farms

Link farms were originally developed by search engine optimizers to take advantage of the Inktomi search engine’s dependence on link popularity. It was targeted for manipulation with the use of link farms because of the fact that it was used by a number of independent but popular search engines. The most popular search engines during that time – Yahoo! also used Inktomi results as a supplement to its own directory search feature. Link farms facilitated the stabilization of listings for online business websites having few natural links from more stable sites.

Link popularity is used by most search engines to come up with a ranking order for search results. However, at the time link farms came to be, the Inktomi engine was maintaining two indexes. The primary index produced search results that are limited to about 100,000,000 listings thus pages with few inbound links fell out of the index on a regular basis. While the handling of link farm exchange was informal at the start, several service companies were eventually founded to handle automated registration, categorization and link page updates to member websites.

The coming of the Google search engine paved the way for the use of a link weighting scheme called PageRank. The PageRank algorithm assigns more weight to links that it determines as more valuable than others. Link farming was used to help member pages to increase their PageRank. This soon became the subject of manipulation by unscrupulous webmasters who continue to receive inbound linkage but found ways to hide outbound links if not totally avoid posting any link at all to their sites. There came a need for link farm managers to implement quality controls and require member compliance to rules that were installed to ensure fairness.

As a result, alternative link farm products emerged such as the link-finding software that identifies potential reciprocal link partners. This made possible the sending of template-based e-mails that offered link exchanges. Directory-like link pages were created for those websites intent on building link popularity as well as PageRank. The link farm movement was actively countered by search engines as they sought to identify specific attributes associated with link farms thus filtering those pages from indexing and search results. There were instances where entire domains had to be removed to prevent the potential influences of link farms on search results.

Link farm-influenced crawling diminished as search engines increased their capacity to index more sites. It became unnecessary for link farms to help sites retain their positions in primary indexes. However, it remained a popular tool to increase PageRank or perceived equivalent values. The Inktomi technology has since become a part of Yahoo! while the term “Link Farm” is now widely considered as derogatory.

There is still an ongoing debate as to the value of using PageRank in determining search results ranking. Reputable search engines are one in recommending that webmasters request for relevant links to their sites instead of participating in link farms. Sites that participate in link farms run the risk of having their search rankings penalized.

Link Farm Spam Page or Not?

Link farms usually refer to sites with an almost boundless list of links to other websites rather than links from page to page within a site. Relevancy to a site is not a major consideration in determining the links as the major purpose of linking is to get a high ranking among search engines. The provisions of good information to users cease to be the goal of these websites as they concentrate on attaining search popularity through the sheer number of links.

When is a specific website said to be participating in a link farm? The current indication seems to be pointing at having not more than 100 links on a page as a safe measure. There are apprehensions of whether having numerous internal links will be interpreted as a link farm.

A link farm is composed of a group of web pages that hyperlink to every other web page in the group. It can be manually created but is most often created through automated programs and services. It is sometimes called spamdexing as it is a form of spamming the index of a search engine. A term that is often associated with it is the “spaghetti code” which is a code with a complex and tangled control structure that uses unstructured branching constructs.

The algorithmic principle that puts emphasis on the voting power of “authority sites” lies behind the manipulated processes of link farms. There is that assumption that related pages link to each other and authoritative pages tend to link to other authoritative pages. Conversely, being linked to spam sites or sites that use Black-Hat SEO degrades the reputation of any site. Association with poorly reputed sites affects a site’s search engine positioning as it stands to be categorized as an irrelevant site.

As spammers continue to go around the valid purpose of linking, the value of reciprocal linking continue to decrease. Too many irrelevant links provide no value and can be seen as spam by human experts and search engines. A link directory with no clear, organized and distinct categories of links can be interpreted as a link farm especially if there are already more than 50 links on a page.

TrustRank is used to counter the various techniques employed to achieve higher rankings than actually deserved in a search engine’s result. It uses a technique that manually identifies reputable seed pages and uses their link structure to discover other pages that are likely to be good as well. It aims to cut down on spam and deliver the real content that is desired by the searcher.

There are a number of ways to ensure that a website’s link directory does not end up being categorized as another form of a link farm. Incorporating a link directory into a website has its own advantages but caution should be taken so as not to have too many outbound links on a page that dilutes its value. If a website’s links are very much varied and tend to be unrelated, they will need to be categorized to become relevant to each other.

The use of clear, concise titles and descriptions for categories will help searchers (humans and search engines’ spiders alike) understand what a particular category is all about so that the measure of relevancy can out rightly be determined. It is not a requirement to agree to all link exchange requests especially if the requesting site cannot be considered a good representation of a site’s theme and values. It is highly recommended that regular follow-up on approved link exchanges is done to determine the status of the links and determine whether continued linkage with them is still acceptable. It is possible that although some links present themselves initially as good links have been banned, gone under, or moved. These are situations beyond anyone’s control so it is best for a website to work hard on keeping its links and contents relevant so as to bring continuous qualified traffic to itself. Link farms may be considered obsolete in a sense but it continuous to pop-up in different forms at present.

While creating and promoting a successful website, link building is one of the crucial parts in search engine optimization campaign. This helps to improve natural search engine rankings and an important off page optimization factor. Such type of process involves creation of inbound links to your website. Its simply search the database for link exchange, emailing the sites and asking the owners of these sites for links. Sometimes it proves to be very frustrating, difficult and time consuming but still it is vital part of any effective search engine optimization strategy. The basic concept of is getting as many links of your sites scattered all over the World Wide Web. Being an important off page optimization factor, it helps to boost search engine rankings.

The most important factor about link building is the relevancy of the websites. To get your link on the others page involves the process of link exchange or reciprocal link. This means they will put the link on their website in exchange for you doing the same. The more relevant the website is, the more beneficial it is otherwise non relevant website can have negative impact on your search engine ranking. If your site is related to garment then link exchange with cooking website is not going to be relevant. So it should be thought carefully Inbound links are necessary to increase link popularity and higher search engine rankings and traffic. The quality of an inbound link is considered on the basis of its page rank. It depends on your promotion strategy whether you need quality instances and back links then it is better to go for inbound links of higher page rank. On the other hand if you need more visitors to your website and main aim is link popularity then inbound link from page rank zero can also solve your purpose.

There are two types of link building one way and two way. In One Way there is link to your website with no back link or no reciprocal link. Two way involves a link to your website from an external source and a link from your website back to the external source. Link building is a time consuming and tedious process. Still it is one of the best SEO process for getting targeted hits from other websites. So it is an essential part of any search engine optimization campaign. This not only builds and increases links with other websites, it also enhances relationships of webmasters of different websites to achieve their web promotion goals in a collective manner.

The rate of Link exchange should be optimum. Some SEO experts prefer it not to be too fast as some search engines prefer the slow approach. But it’s a fact that search engine givers higher rank to those websites that have quality inbound links, consistent and relevant.

In conclusion, link building campaign can be successful on the basis of these factors. Choose the proper relevant website and then choose the most relevant category for link exchange. Then see the page rank considerations. If the aim is to increase traffic then even relevant website of page rank zero could meet your requirements. On the other hand if you need quality back links then you can for link exchange with higher page rank websites.

One of the primary activities in SEO that will arguably have the most impact on your sites position in the search engine rankings is link building. A web pages position in the SERPS (Search Engine Results Pages) is largely dependent on the number and quality of other pages linking to the page. Here we present some of the more common link building techniques to increase your inbound links.

1. Directory submission: Link directories contain pages of categorized links. One method to obtain back links involves submitting your site to these link directories. Directories can be either paid, free or requiring a reciprocal link. The most well known directories include the Yahoo directory and dmoz.

2. Article Submission: Submission of articles to article directories is another common link building technique. At the bottom of an article you submit to an article directory is an author’s bio where you can include links to your site, as can be seen at the bottom of this article. One of the positive traits of this form of link building is that you can word your author bio as you want and therefore, have choice over the anchor text of the link.

3. Social Bookmark Submission: Social bookmark sites allow you to bookmark web pages online, and when you do a link is created to the page you bookmark. Submitting pages to social bookmark sites is another common method of link building.

4. Blog Posting.: Similar to article submission, you may be able to contact owners of blogs relating to your niche and provide them with quality content for them to post on their blog. In this content you may put a link back to your site. The key here is to provide quality content so that it is worthwhile for the owner of the blog to post your content.

5. Link Exchange: Some sites participate in link exchanges, where you link to a site in exchange for a link from their site. It is important in link exchange to exchange quality links in limited numbers. There is not a lot of value in much of the mass link exchange some sites engage in that have many pages of links devoted to their link exchanges.

6. Link Bait: This involves the writing of content, of posting of pictures or other interesting posts that other webmaster will find interesting and worth linking too. If the content is of high enough quality if may be featured on sites such as digg, potentially attracting a large number of organic links.

So here we have presented a number of the more common link building techniques. There are many others and a good way to keep up with current link building trends is to become active on one of the many popular web master forums. The key is to try different methods and attempt to get a feel for which methods are more effective through monitoring your sites position in the SERPS. You may want to establish several sites and explore different link building techniques with each site, thus allowing you to observe which technique provides better performance.