It’s probably safe to say that your friends and siblings are on Facebook. You may be surprised at who is on Facebook. That said, are your customers on Facebook? Keep reading for information on how to conduct a successful Facebook marketing campaign.
You can get additional interest to your Facebook campaign when you use a giveaway. Try getting your customers to ‘like’ your site by giving them something for free. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.
Any online content that you publish should link to your Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Don’t let spammers overtake your Facebook page. You can monitor your page with certain tools, even when you are not online. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.
Don’t forget the people that are already subscribed to your page. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. Your audience should feel respected. This is very rewarding, so don’t neglect your fan base.
Consider buying advertisements on Facebook. You can customize your ad by having people of a certain age or gender view it. You can use your own budget, doing as little or as much as you want to do. Finally, there aren’t any long term commitments involved. Your ad can be ceased at any time.
If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. You should definitely be focusing on targeted Facebook ads.
Develop discussions on your page to increase exposure. People enjoy being on the “inside.” You can tap into this by having your community help you with some decisions. If you blog, ask fans what they want to hear about.
Pay attention to the “personality” of your brand and build this with your marketing materials. If you are boring they will thing your product is too. Be professional, but show some personality as well.
Always allow comments on your Facebook page. You may think of this as a way to keep inappropriate content off of your page, but all it will do is convince users that you do not care about what it is they have to say.
Make sure any photos you post on Facebook are professional. They will really help raise the perception of your company. If you use personal pictures, ensure that the quality is good, and that you only post photos that will put you in the best possible light.
Encourage users to interact with you and other fans. Let you fans talk to one another without interference. Post deletion or being too controlling may cause negativity to be directed at you. Intervene only when there is inappropriate content on your page.
Update your profile whenever you have new information. Whenever there are changes in business information, change it on Facebook. An outdated profile page will give the impression that your Facebook page is out-of-date and not useful. Even if you don’t have new information, you can update the layout of your profile page to show users that it has been updated and keep them interested.
You likely use Facebook yourself, and therefore understand what would appeal to customers. Use the information in the following article to create a successful Facebook marketing campaign. The more you put into it, the more you will get out of it.”