Recently I wrote an article about how exactly the following president of the United States Barack Obama involved to ascertain whether his website needs a redesign. In my opinion his website put him too much.
The challenging part of a redesign is convincing the web page owner to ??change??. Change is extremely difficult, and in many cases if you have a site you have a love/hate relationship with, you grow attached. Sometimes the best thing is to delete everything and initiate over from scratch.
The benefit of the Internet is that redesigning an internet site is a lot easier when compared to a complete redo of a brick and mortar operation.
Here are a couple of indications of what I think demands a redesign, in no particular order:
1. Several pages of the website no more look uniform – This can be brought on by new technology, scripts, web gadgets, along with other various elements of one’s current site??s layout without taking under consideration when the placement is user-friendly or organized.
2. Your navigation is will no longer simple, clean, or organized – more often than not that’s where an existing design starts falling apart. Usually the business owner starts planning to add new pages, or a cool script which could do not have anything to do with increasing traffic or conversion.
3. The sections are don’t sections but places to dump a growing number of links into. What I notice when this occurs is a new category is introduced but remains in testing mode or won’t have enough ??content?? to be considered a valid enough section; it really is placed inside an already developed section and grows after that.
4. Another sign is the place several people start giving their opinions and coming in on what needs to be included with your website. People never comment on the needs to be deleted from an internet site, which produces a narrow (desired) focus, but always what should be put into your website. This scenario goes together with #1, which leads to new stuff being added to surface of or alongside old stuff.
5. There is no focus when a visitor visits the web page. There is no immediate call to action, something like that letting you know list of positive actions next. There are two forms of sites who have this challenge ?? (1)Sites that lack a focus, and / or call to action, and doesn??t steer the ??conversation?? in the defined way and (2) way too many calls to action. It??s too much for the user when situations are flying around the screen and things are all built to catch the person??s eye. When this happens a user usually hits the rear button quickly or exits entirely
A website is like a growing house plant; you have to trim or prune certain branches or leaves from time to time to allow for it growing and prosper correctly.
Antoine De Saint-Exupery said, ??Perfection is achieved, not when there is anything to provide, but if you find nothing left to take away.??
If your internet site looks like it’s growing however, not really improving or enriching an individual??s experience or generating conversions in leads or sales, it’s time to you should think about serious editing or a complete redesign.