Keep your emails as personal as they can be. Like any other kind of marketing, treating your customers as individuals can make them more likely to respond positively to your message. For instance, if you have an idea of why they wanted your emails, put that in your message to them.
Get your audience to help you expand. After you have gotten a few readers subscribed, come up with ways to induce them to get their friends signed up. Include a link to subscribe at the top of your emails so that anyone who receives a copy that has been forwarded from a friend can sign up as well. This can help you grow your readers organically.
Include special offers and promotions available only to recipients of your emails. This form of email marketing not only gives your readers a real value for their participation, but also encourages them to refer friends. In fact, referral programs are great in growing both your customer base and email base.
Learn as much as you can, from a variety of sources, to become a master of email marketing. Search online for information, or check out books from the library. You can probably find a number of classes or workshops in your neighborhood, so be sure to attend as many as you can.
Always get permission before contacting any customer via email. Most people are inclined to ignore or delete messages from unknown senders and your efforts will be wasted. Sending out bulk, unsolicited email to customers may also violate your ISP’s terms of service.
Emails that contain only boring marketing and sales copy are mush less likely to be read than those that also include useful information. Offer special articles to your subscribers that may not be on your site. Put some offers into emails that will save them money on products or services. Also send emails to offer bonuses and best wishes for the holidays. Sending emails only when you want to promote a product is short-sighted.
You should have people who would like to receive your emails double opt-in. It may seem unnecessary, but it ensures that each subscriber truly wants to receive your messages, which reduces the likelihood that you or the provider of your email services will be accused of spamming or sending unsolicited messages.
Limit yourself to sending only one email message each week. Your customer base is likely made up of people who are busy and receive many messages each day. If you send too many messages, your customers may begin deleting them unread.
Don’t send important information out around a major holiday. People generally don’t spend as much time on the Internet during these major holidays, so they may never open your email, or open it too late to take advantage of your offer. Certainly there are exceptions to this rule. These exceptions would include one day sales or other similar promotions.
Don’t use a lot of graphics in the emails that you send. Some email programs may block graphics, so if your email is heavily dependent on pictures some of your audience won’t be able to read your email. Also, your emails may end up in the spam folder if they contain too many graphics.
Never send out an email that relies on images to convey critical information. Most email clients that are out these days will filter out images automatically. If the images do not display automatically, you messages can be unreadable. All images need descriptive alt tags and relevant information should be conveyed by plain text.
It is a legal requirement to get someone’s permission before adding them to your mailing list. People may consider you to be a spammer if you do not do this. If unsolicited mass emailing is part of your regular routine, you may find your business is in danger of accusations of spam.