Well, yes, but email marketing for newspapers is a great method to engage and produce in new readers, and perhaps the only method for that print media to stay viable in the increasingly electronic age. There are multiple ways that a newspaper’s marketing via email campaign can increase readership, many of which tie into the reason for the newspaper-to deliver breaking news and features to its readers.

Let’s face the facts: The days to get what is the news when the paper arrives at your doorstep at the first light are removed. If television news along with the creation of around-the-clock all-news networks including CNN began the unpredictable manner of newspapers, then the Internet hastened it. Most of what is inside newspaper has already been old news to anyone who picks up.


But relax a bit for the written word. Email marketing for newspapers allows papers to tell subscribers of news almost as soon since it happens-even in the event the story is not yet ready to the web. Send out a short blurb alerting subscribers and readers towards the breaking news and tease the story plot that can soon appear on the site.

Most everyone has their email open when they take prescription laptop computer, meaning messages which can be sent could be read almost as soon since they are received. Informing readers of news as it is developing will even ensure it is a lot more likely they will count on the newspaper as being a trusted way to obtain information and rely upon it as being the tale will continue to evolve. Successful marketing with email for newspapers increase hits on the site (which is, a lot more, the goal for your management behind the newspaper) while encouraging readers to remain picking up the print product for additional in-depth coverage.

The neat thing about e-mail marketing for newspapers? It can regularly be mapped out days or weeks ahead of time. There is no predicting breaking “real world” news, needless to say, but such endeavors allow newspapers to stay in touch with readers during major local and national competitive sports starting from high school graduation championship games towards the Super Bowl or World Series. Use marketing via email for newspapers to ensure subscribers find out about these newsworthy events and know they’re able to get from the newspaper the sort of up-to-the-second updates they won’t manage to find elsewhere.

These are a down economy for newspapers, which will never again benefit from the market dominance they enjoyed a generation or two ago. Newspapers should work increasingly hard-on an ever-shrinking budget-just to get a toehold in a media world growing more immediate each day. But the software necessary for marketing with email of newspapers is inexpensive to acquire and will pay dividends now and for years to come!