The most effective day to post coupons is Sunday. A post that includes a quote is the best way to reach your audience. There are myths like these all over, so how do you know how to properly market on Facebook? The information in this article can help you do this.

Answer any questions and respond to comments on Facebook. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. You can share the link to an article if it is going to answer any questions they might have.

Improve the efficiency of your Facebook marketing interface through the use of custom tabs. You can easily organize the information available on your page so that fans can find it. For example, if a contest is going on you can have a tab there to get more information about it.

Utilizing \”custom audiences\”, email addresses of current customers can be uploaded to target all your ads just towards them. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

Consider carefully before you promote your business on someone else’s page. You can gain attention from others’ Facebook pages. Having said that, it’s crucial that this attention is desirable. Only post on another person’s profile page if you’re sharing something valuable. Don’t ever spam!

Carefully consider any updates you plan to post. Updates with valuable content will prevent your subscribers from drifting away.. Updates need to be entertaining, helpful, or educational. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.
Hide your content from non-fans. The strolling visitor will sign up to be a follower if they really want to access the information. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.

Develop discussions on your page to increase exposure. They’ll love to feel so important. Empowering them to make decisions is a great way to involve your community. If you blog, ask fans what they want to hear about.
You should definitely focus on finding a personality for your brand. When people see posts that are boring or stale, they will think that your products are also stale and boring. Have some personality, but continue to be professional.

Don’t forget why you created a Facebook page. Never be a Facebook user for no reason. Is your goal to communicate with your customer? Or do you have it for them to stay in touch with you? If you use Facebook to grow your sales it will work better than if you just want to keep current customers.

Always nurture the relationships on Facebook that you have with those you have a chance to interact with. Facebook relationships evolve over time and need a long-term investment of time to build, in the same way face-to-face relationships are built. One way to keep people interested in what you’re offering is to give them good content at all times. Make sure that you give loyal customers deals and promotions.

Join in on conversations on your page. Get your fans talking. Ask questions or start a conversation dialogue. Once you get your fans to talk you can speak back to them. Talking with your fans allows them to see your company as personable and feel they have an actual relationship with you. This often converts them into true customers.
You now know the truths about Facebook marketing, so use them to your advantage. The tips here are going to help you, too. Use them and you will see success.”